Perpetua
Retail media optimization software for Amazon, Walmart, and Instacart
A capable, enterprise-leaning retail media optimization platform; the lack of public pricing and demo-only entry are the main downsides.
Best for: Brands and agencies on Amazon and other marketplaces that want goal-based ad automation with strong incrementality reporting.
About Perpetua
Perpetua (the brand that absorbed Sellics) is retail media advertising optimization software for marketplaces including Amazon, Walmart, and Instacart. Sellers set strategic goals and its ad engine automatically creates, executes, and optimizes campaigns, with conversion-based bidding and cross-channel reporting.
Key features
- Goal-based automated campaign creation, execution, and optimization
- Conversion-based, contextual bidding algorithms
- Display (DSP) and video advertising support
- Market intelligence and cross-channel reporting
- Analytics measuring incrementality of ad spend across marketplaces
Pros & cons
Pros
- Goal-driven automation reduces manual campaign management
- Covers search, display, and video plus reporting in one platform
- Enterprise-grade analytics for measuring true ad impact
Cons
- No pricing shown; access is demo-gated
- Geared toward larger brands and agencies
- The former Sellics brand now redirects here, which may confuse prior users
Supported platforms
Perpetua FAQ
How much does Perpetua cost?
Perpetua does not publish standard pricing — contact them for a quote.
Does Perpetua work with Amazon, DTC?
Yes. Perpetua supports Amazon, DTC.
Does Perpetua have a free trial?
Perpetua does not advertise a free trial; check their site for current offers.
Who is Perpetua best for?
Brands and agencies on Amazon and other marketplaces that want goal-based ad automation with strong incrementality reporting.
What are the best Perpetua alternatives?
Top pricing & profit alternatives to Perpetua include Triple Whale, CJdropshipping, AMZScout.
Pairs well with Perpetua
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