Perpetua vs Triple Whale
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
| Category | Pricing & Profit | Pricing & Profit |
|---|---|---|
| Platforms | Amazon DTC | Shopify DTC |
| Pricing | — | Free plan; paid from $129/mo |
| Free trial | No | Yes |
| Affiliate program | — | Direct |
| ROI | Turns advertising goals into automated, continuously optimized campaigns so ad spend targets profitable, incremental growth. | Reveals true net profit and which campaigns are profitable, helping brands kill wasted ad spend fast. |
Which should you choose?
Brands and agencies on Amazon and other marketplaces that want goal-based ad automation with strong incrementality reporting.
Shopify DTC brands spending $20K+ per month on paid media who need reliable attribution and a unified net-profit view to guide scaling decisions.
Perpetua
Pros
- Goal-driven automation reduces manual campaign management
- Covers search, display, and video plus reporting in one platform
- Enterprise-grade analytics for measuring true ad impact
Cons
- No pricing shown; access is demo-gated
- Geared toward larger brands and agencies
- The former Sellics brand now redirects here, which may confuse prior users
Triple Whale
Pros
- Market-leading attribution for Shopify DTC brands, widely trusted as a replacement for platform-reported ROAS
- Net profit view with ad spend, COGS, and fees in one place is genuinely differentiated
- Moby AI assistant makes data accessible to non-analyst operators
- Strong community adoption means extensive third-party tutorials and agency expertise
Cons
- Starts at $129/mo and scales with revenue, making it expensive for early-stage brands
- Primarily built for Shopify; Amazon and multichannel sellers have limited native support
- Attribution model requires a learning period and may not match in-platform reporting initially
Other tools to consider
Product sourcing and end-to-end fulfillment marketplace for dropshippers
Amazon product research with the PRO Extension, sales estimates, and keyword data
Shopify bundles, cart offers, post-checkout upsells and exit popups to raise order value
Real-time net profit tracking and analytics for Shopify
Amazon profit dashboard and sales forecasting in one view
Real-time Amazon profit analytics with PPC and inventory insights