TrueProfit
Real-time net profit tracking and analytics for Shopify
TrueProfit delivers reliable net-profit visibility for Shopify sellers at a price point that makes sense from early growth stages. It lacks Triple Whale's pixel-based attribution depth but covers the core use case of knowing your true bottom line on every order.
Best for: Shopify DTC sellers who want accurate real-time net profit and product-level margin tracking at a lower price point than premium attribution tools.
About TrueProfit
TrueProfit is a Shopify profit analytics app that automatically calculates real-time net profit by combining sales, ad spend, COGS, shipping, fees, and transaction costs. It breaks down profit by order, product, and customer LTV. It's designed for DTC sellers who want an accurate bottom-line picture without spreadsheets.
Key features
- Calculates real-time net profit per order and per product by factoring in COGS, shipping, fees, ad spend, and taxes
- Ad spend integration with Meta, Google, TikTok, Bing, and Snapchat for all-channel attribution
- Customer LTV breakdown shows which acquisition channels deliver the most profitable long-term buyers
- Product-level profit ranking flags loss-making SKUs before they compound losses
- COGS management with bulk import via CSV or manual entry per variant
- Mobile app provides on-the-go access to live P&L, order profits, and daily trends
Pros & cons
Pros
- More affordable than Triple Whale for comparable Shopify profit visibility (from $35/mo)
- Mobile app is genuinely useful for founders monitoring margins on the go
- Product-level profit ranking quickly identifies which SKUs to cut or reprice
- Free plan available for very early-stage stores testing basic tracking
Cons
- Shopify-only; Amazon, WooCommerce, and multichannel merchants have no native support
- Attribution relies on ad-platform API data rather than first-party pixel, which can undercount conversions
- Not a substitute for formal accounting software; tax and bookkeeping still require separate tools
Supported platforms
trueprofit.io
- Category
- Pricing & Profit
- Pricing
- Free plan; paid from $35/mo
- Free trial
- Yes
- Affiliate program
- Direct
TrueProfit FAQ
How much does TrueProfit cost?
TrueProfit pricing: Free plan; paid from $35/mo. A free trial or free plan is available.
Does TrueProfit work with Shopify, DTC?
Yes. TrueProfit supports Shopify, DTC.
Does TrueProfit have a free trial?
Yes — TrueProfit offers a free trial or free plan so you can test it before paying.
Who is TrueProfit best for?
Shopify DTC sellers who want accurate real-time net profit and product-level margin tracking at a lower price point than premium attribution tools.
What are the best TrueProfit alternatives?
Top pricing & profit alternatives to TrueProfit include Triple Whale, CJdropshipping, AMZScout.
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