Triple Whale
Profit and attribution analytics dashboard for DTC brands
Triple Whale is the de facto standard for Shopify DTC attribution and profitability reporting. If you rely on Meta and TikTok ads, its pixel-based attribution and net-profit dashboard are hard to beat — but the cost demands meaningful scale to justify.
Best for: Shopify DTC brands spending $20K+ per month on paid media who need reliable attribution and a unified net-profit view to guide scaling decisions.
About Triple Whale
Triple Whale is an ecommerce analytics and attribution platform that consolidates Shopify, ad platform, and cost data to show net profit, blended ROAS, and customer LTV in one dashboard. It helps DTC brands understand which ad spend actually drives profitable orders. It's widely used by Shopify-first DTC operators.
Key features
- Unified Shopify P&L dashboard combining ad spend, COGS, fees, and shipping for true net profit
- Pixel-based multi-touch attribution tracks the real customer journey across Meta, TikTok, and Google
- Blended and channel-level ROAS reported alongside net profit to distinguish revenue from profitability
- Customer LTV and cohort data guide acquisition budget setting and channel mix decisions
- Creative analytics shows which ad creatives drive the most profitable orders, not just clicks
- Moby AI assistant answers plain-language questions about your store's performance data
Pros & cons
Pros
- Market-leading attribution for Shopify DTC brands, widely trusted as a replacement for platform-reported ROAS
- Net profit view with ad spend, COGS, and fees in one place is genuinely differentiated
- Moby AI assistant makes data accessible to non-analyst operators
- Strong community adoption means extensive third-party tutorials and agency expertise
Cons
- Starts at $129/mo and scales with revenue, making it expensive for early-stage brands
- Primarily built for Shopify; Amazon and multichannel sellers have limited native support
- Attribution model requires a learning period and may not match in-platform reporting initially
Supported platforms
triplewhale.com
- Category
- Pricing & Profit
- Pricing
- Free plan; paid from $129/mo
- Free trial
- Yes
- Affiliate program
- Direct
Triple Whale FAQ
How much does Triple Whale cost?
Triple Whale pricing: Free plan; paid from $129/mo. A free trial or free plan is available.
Does Triple Whale work with Shopify, DTC?
Yes. Triple Whale supports Shopify, DTC.
Does Triple Whale have a free trial?
Yes — Triple Whale offers a free trial or free plan so you can test it before paying.
Who is Triple Whale best for?
Shopify DTC brands spending $20K+ per month on paid media who need reliable attribution and a unified net-profit view to guide scaling decisions.
What are the best Triple Whale alternatives?
Top pricing & profit alternatives to Triple Whale include CJdropshipping, AMZScout, TrueProfit.
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