Shopkeeper vs Triple Whale
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
| Category | Pricing & Profit | Pricing & Profit |
|---|---|---|
| Platforms | Amazon | Shopify DTC |
| Pricing | Free trial; paid from $30/mo | Free plan; paid from $129/mo |
| Free trial | Yes | Yes |
| Affiliate program | Direct | Direct |
| ROI | Gives an at-a-glance true profit number and reorder forecasts, saving hours of spreadsheet bookkeeping. | Reveals true net profit and which campaigns are profitable, helping brands kill wasted ad spend fast. |
Which should you choose?
Amazon FBA private-label sellers who want a visually clean profit and forecasting dashboard and sell across multiple Amazon international marketplaces.
Shopify DTC brands spending $20K+ per month on paid media who need reliable attribution and a unified net-profit view to guide scaling decisions.
Shopkeeper
Pros
- One of the cleaner and more visually intuitive Amazon profit dashboards available
- Multi-marketplace view is useful for sellers active in Amazon US plus international stores
- Sales forecasting integrated alongside profit data is helpful for inventory planning
- Free trial and affordable starting price from $30/mo
Cons
- Amazon-only; not suited to multichannel or DTC sellers wanting a unified P&L
- Profit analytics depth is shallower than Sellerboard — fewer advanced features like PPC or reimbursements
- COGS entry is manual with no API-based syncing from purchase order tools
Triple Whale
Pros
- Market-leading attribution for Shopify DTC brands, widely trusted as a replacement for platform-reported ROAS
- Net profit view with ad spend, COGS, and fees in one place is genuinely differentiated
- Moby AI assistant makes data accessible to non-analyst operators
- Strong community adoption means extensive third-party tutorials and agency expertise
Cons
- Starts at $129/mo and scales with revenue, making it expensive for early-stage brands
- Primarily built for Shopify; Amazon and multichannel sellers have limited native support
- Attribution model requires a learning period and may not match in-platform reporting initially
Other tools to consider
Product sourcing and end-to-end fulfillment marketplace for dropshippers
Amazon product research with the PRO Extension, sales estimates, and keyword data
Real-time net profit tracking and analytics for Shopify
Real-time Amazon profit analytics with PPC and inventory insights
Game-theory AI repricer that avoids price wars on Amazon
Automated Amazon and eBay repricing to win the Buy Box at the best margin