TrueLoyal (formerly Zinrelo)
Loyalty for brands that sell online and on shelf: rewards, receipt scanning, referrals, reviews and UGC
TrueLoyal solves the problem most loyalty apps ignore — customers who buy you elsewhere — which makes it a strong pick for omnichannel brands.
Best for: CPG and retail brands that sell on Amazon and in stores as well as DTC.
About TrueLoyal (formerly Zinrelo)
TrueLoyal, formerly Zinrelo, is loyalty software for CPG, retail, DTC and B2B brands that sell both online and in third-party stores. It unifies rewards, receipt scanning (so purchases at any retailer earn points), referrals, reviews, UGC, churn prediction and first-party consumer data in one platform. Sold via demo; pricing isn't published.
Key features
- Points, tiers and rewards
- Receipt scanning for purchases at any retailer
- Referrals, reviews and UGC
- Churn prediction
- First-party consumer data
Pros & cons
Pros
- Rewards purchases made off your website
- Built for omnichannel CPG brands
- Rich data layer
Cons
- Enterprise pricing via demo
- More than a small Shopify store needs
- Rebrand from Zinrelo may confuse reviews
Supported platforms
Compare TrueLoyal (formerly Zinrelo) head-to-head
See how TrueLoyal (formerly Zinrelo) stacks up against the other leading email & sms tools on price, platforms and features.
trueloyal.com
- Category
- Email & SMS
- Free trial
- No
- Affiliate program
- —
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TrueLoyal (formerly Zinrelo) FAQ
How much does TrueLoyal (formerly Zinrelo) cost?
TrueLoyal (formerly Zinrelo) does not publish standard pricing — contact them for a quote.
Does TrueLoyal (formerly Zinrelo) work with Shopify, Amazon, DTC?
Yes. TrueLoyal (formerly Zinrelo) supports Shopify, Amazon, DTC.
Does TrueLoyal (formerly Zinrelo) have a free trial?
TrueLoyal (formerly Zinrelo) does not advertise a free trial; check their site for current offers.
Who is TrueLoyal (formerly Zinrelo) best for?
CPG and retail brands that sell on Amazon and in stores as well as DTC.
What are the best TrueLoyal (formerly Zinrelo) alternatives?
Top email & sms alternatives to TrueLoyal (formerly Zinrelo) include Postscript, Klaviyo, Yotpo.
Pairs well with TrueLoyal (formerly Zinrelo)
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