Klaviyo
Email & SMS marketing built on unified customer data for ecommerce
The default choice for serious ecommerce retention thanks to its data and attribution, but watch the per-contact cost as your list scales.
Best for: DTC and Shopify/WooCommerce brands that treat email and SMS as a primary, data-driven retention channel.
About Klaviyo
Klaviyo is the leading email and SMS marketing platform for ecommerce, combining a customer data platform with automated lifecycle flows, predictive analytics, and deep segmentation. It integrates tightly with Shopify, WooCommerce, and BigCommerce to power abandoned-cart, welcome, and win-back flows. DTC brands of every size use it as their primary retention engine.
Key features
- Built-in customer data platform unifying store and behavioral data
- Pre-built email and SMS flows (abandoned cart, welcome, win-back)
- Predictive analytics (CLV, churn risk, next-order date)
- Granular segmentation on any data point
- Revenue attribution per flow, campaign, and channel
- Deep two-way Shopify, WooCommerce, and BigCommerce integration
Pros & cons
Pros
- Most powerful ecommerce data and segmentation engine on the market
- Excellent revenue attribution shows exactly what each email earns
- Vast library of integrations and benchmark data for ecommerce
Cons
- Per-contact pricing gets expensive fast as your list grows
- Feature depth creates a learning curve for beginners
- SMS is billed separately and adds meaningfully to the bill
Supported platforms
klaviyo.com
- Category
- Email & SMS
- Pricing
- Free up to 250 contacts; paid from $20/mo
- Free trial
- Yes
- Affiliate program
- Direct
Klaviyo FAQ
How much does Klaviyo cost?
Klaviyo pricing: Free up to 250 contacts; paid from $20/mo. A free trial or free plan is available.
Does Klaviyo work with Shopify, WooCommerce, DTC?
Yes. Klaviyo supports Shopify, WooCommerce, DTC.
Does Klaviyo have a free trial?
Yes — Klaviyo offers a free trial or free plan so you can test it before paying.
Who is Klaviyo best for?
DTC and Shopify/WooCommerce brands that treat email and SMS as a primary, data-driven retention channel.
What are the best Klaviyo alternatives?
Top email & sms alternatives to Klaviyo include Postscript, Yotpo, Jasper.
Alternatives & related tools
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