TrueLoyal (formerly Zinrelo) vs Yotpo
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
Loyalty for brands that sell online and on shelf: rewards, receipt scanning, referrals, reviews and UGC
| Category | Email & SMS | Customer Service |
|---|---|---|
| Platforms | Shopify Amazon DTC | Shopify WooCommerce DTC |
| Pricing | — | Free plan; paid from $79/mo |
| Free trial | No | Yes |
| Affiliate program | — | Direct |
| ROI | Reward customers who buy you on Amazon or in stores, not just on your own site. | Automated review collection grows ratings volume and lifts on-site conversion with social proof. |
Which should you choose?
CPG and retail brands that sell on Amazon and in stores as well as DTC.
DTC brands wanting one vendor for reviews, loyalty, SMS, and email rather than stitching separate apps together.
TrueLoyal (formerly Zinrelo)
Pros
- Rewards purchases made off your website
- Built for omnichannel CPG brands
- Rich data layer
Cons
- Enterprise pricing via demo
- More than a small Shopify store needs
- Rebrand from Zinrelo may confuse reviews
Yotpo
Pros
- Single vendor for reviews, loyalty, SMS, email, and subscriptions
- Shared customer data lets channels trigger off reviews and loyalty events
- Bundling can cut cost versus stacking separate point solutions
Cons
- Individual modules are less best-in-class than dedicated leaders
- Bundle pricing and contracts can get expensive at scale
- Suite breadth adds complexity and a longer setup
Other tools to consider
SMS marketing platform purpose-built for Shopify brands
Email & SMS marketing built on unified customer data for ecommerce
AI marketing copilot for product descriptions and brand-voice copy at scale
AI-driven ecommerce personalization and product recommendations for Shopify brands
Easy, low-cost mass SMS marketing with automation and keywords
Influencer, affiliate and referral programs that turn customers and creators into a sales channel