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PROS

AI-powered pricing optimization and CPQ for B2B commerce

Why sellers use it: Sellers get AI price guidance that improves win rates and margins on quotes and negotiated deals.
Bottom line on PROS

A long-established AI pricing and CPQ vendor; excellent for large B2B operations, overkill for typical marketplace sellers.

Best for: Enterprise B2B sellers and distributors wanting AI-guided quote and list pricing.

About PROS

PROS offers AI-driven price optimization, CPQ and selling tools, with particular strength in industries like manufacturing, distribution and travel. Its models recommend prices based on demand, willingness-to-pay and market data.

Key features

  • AI price optimization
  • Quote and deal price guidance
  • Willingness-to-pay modeling
  • CPQ workflows
  • Real-time pricing APIs

Pros & cons

Pros

  • Mature AI pricing science
  • Scales to very large, complex catalogs

Cons

  • Enterprise cost and complexity
  • Not designed for SMB e-commerce

Supported platforms

Tags

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See how PROS stacks up against the other leading pricing & profit tools on price, platforms and features.

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Visit PROS

pros.com

Pricing
Custom pricing
Free trial
No
Affiliate program
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PROS FAQ

How much does PROS cost?

PROS pricing: Custom pricing.

Does PROS work with DTC?

Yes. PROS supports DTC.

Does PROS have a free trial?

PROS does not advertise a free trial; check their site for current offers.

Who is PROS best for?

Enterprise B2B sellers and distributors wanting AI-guided quote and list pricing.

What are the best PROS alternatives?

Top pricing & profit alternatives to PROS include Triple Whale, CJdropshipping, AMZScout.

Pairs well with PROS

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