Loox vs Yotpo
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
Photo and video reviews, referrals and UGC for Shopify, with AI that surfaces your most persuasive reviews
| Category | Customer Service | Customer Service |
|---|---|---|
| Platforms | Shopify DTC | Shopify WooCommerce DTC |
| Pricing | Free to start; paid plans in-app | Free plan; paid from $79/mo |
| Free trial | Yes | Yes |
| Affiliate program | Direct | Direct |
| ROI | Put customer photos and videos where shoppers decide, and let the strongest ones lead. | Automated review collection grows ratings volume and lifts on-site conversion with social proof. |
Which should you choose?
Shopify fashion, beauty and lifestyle brands where customer photos sell the product.
DTC brands wanting one vendor for reviews, loyalty, SMS, and email rather than stitching separate apps together.
Loox
Pros
- Category leader for visual reviews on Shopify
- Free to start
- Referrals and UGC in the same app
Cons
- Shopify only
- Higher tiers needed for video and AI features
- Incentivized reviews need clear disclosure
Yotpo
Pros
- Single vendor for reviews, loyalty, SMS, email, and subscriptions
- Shared customer data lets channels trigger off reviews and loyalty events
- Bundling can cut cost versus stacking separate point solutions
Cons
- Individual modules are less best-in-class than dedicated leaders
- Bundle pricing and contracts can get expensive at scale
- Suite breadth adds complexity and a longer setup
Other tools to consider
Live chat and Lyro AI chatbot for small and growing online stores
AI helpdesk built for ecommerce with deep Shopify and order context
Loyalty, referrals, reviews and memberships in one app for Shopify, WooCommerce and retail
A unified AI suite for marketing, sales, and customer support
Branded shipping guarantee for Shopify that resolves lost, stolen and damaged deliveries fast
Branded returns and exchanges for Shopify that steer refunds into exchanges and store credit