Lifetimely vs My Real Profit
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
Amazon seller analytics: reconciled profit, P&L, PPC, LTV and market share, refreshed every 30 minutes
| Category | Pricing & Profit | Pricing & Profit |
|---|---|---|
| Platforms | Shopify DTC | Amazon |
| Pricing | Free plan; paid from $34/mo | From $47/mo; 21-day free trial |
| Free trial | Yes | Yes |
| Affiliate program | Direct | FirstPromoter |
| ROI | Delivers a real-time P&L and LTV payback view so brands acquire customers profitably, not just cheaply. | See true net margin per ASIN after every Amazon fee and ad dollar. |
Which should you choose?
Shopify DTC brands that want a real-time P&L and cohort LTV dashboard to guide profitable customer acquisition decisions.
Amazon brands that want accurate profit, ad and customer-value analytics in one place.
Lifetimely
Pros
- Best-in-class LTV and cohort analytics help brands understand true customer economics
- Affordable entry pricing (from $34/mo) with a useful free plan for early-stage stores
- Ad integration gives a blended, all-channel view of profitable acquisition
- Predictive LTV is genuinely useful for budgeting CAC targets
Cons
- Shopify-only; Amazon FBA and WooCommerce sellers cannot use it natively
- COGS must be entered manually or via import — no automatic sync from purchase orders or ERPs
- P&L reporting depth does not fully replace a proper accounting tool for tax or bookkeeping
My Real Profit
Pros
- Long 21-day trial with read-only access
- Fresh data every 30 minutes
- Goes beyond profit into LTV and market share
Cons
- Amazon only
- Advanced plan needed for larger sellers
- Analytics, not automation
Other tools to consider
Profit and attribution analytics dashboard for DTC brands
Product sourcing and end-to-end fulfillment marketplace for dropshippers
Amazon product research with the PRO Extension, sales estimates, and keyword data
Shopify bundles, cart offers, post-checkout upsells and exit popups to raise order value
Real-time net profit tracking and analytics for Shopify
Amazon profit dashboard and sales forecasting in one view