Informed.co
Algorithmic repricing for Amazon and Walmart marketplaces
Informed.co is one of the stronger choices for serious marketplace sellers needing both Amazon and Walmart repricing in one platform with profit-first algorithms. The learning curve and higher cost make it better suited to experienced, higher-volume sellers.
Best for: Mid-to-large Amazon and Walmart sellers who need advanced algorithmic repricing with custom strategy rules and multi-marketplace coverage.
About Informed.co
Informed.co (formerly Appeagle) is an algorithmic repricing platform for Amazon and Walmart sellers that adjusts prices based on real-time market conditions and profit-driven strategies. It lets sellers build custom repricing rules or use prebuilt profit-maximizing algorithms. It's popular with larger marketplace sellers and brands.
Key features
- Algorithmic repricing for Amazon and Walmart with profit-maximizing prebuilt strategies
- Custom rule builder lets sellers define complex, conditional repricing logic
- Real-time competitor price intelligence pulls live marketplace data for accurate reactions
- Profit-floor and ceiling guardrails enforce minimum margins on every price change
- Multi-marketplace support covers both Amazon and Walmart from one platform
- Enterprise-grade analytics with historical repricing performance and Buy Box data
Pros & cons
Pros
- Dual Amazon and Walmart support from one tool is valuable for multi-marketplace sellers
- Sophisticated custom rule engine satisfies sellers with complex pricing strategies
- Profit-based algorithms prioritize margin, not just sales velocity
- Free trial available to test repricing performance before committing
Cons
- Pricing is custom/tiered and can be expensive for high-SKU catalogs
- Complexity of custom rules has a learning curve for newer sellers
- No built-in profit analytics dashboard; sellers still need a dedicated P&L tool
Supported platforms
See the rankings
informed.co
- Category
- Pricing & Profit
- Pricing
- Free trial; custom and tiered pricing
- Free trial
- Yes
- Affiliate program
- Direct
Informed.co FAQ
How much does Informed.co cost?
Informed.co pricing: Free trial; custom and tiered pricing. A free trial or free plan is available.
Does Informed.co work with Amazon?
Yes. Informed.co supports Amazon.
Does Informed.co have a free trial?
Yes — Informed.co offers a free trial or free plan so you can test it before paying.
Who is Informed.co best for?
Mid-to-large Amazon and Walmart sellers who need advanced algorithmic repricing with custom strategy rules and multi-marketplace coverage.
What are the best Informed.co alternatives?
Top pricing & profit alternatives to Informed.co include Triple Whale, CJdropshipping, AMZScout.
Pairs well with Informed.co
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Informed.co alternatives & related tools
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