Gorgias vs Wati
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
| Category | Customer Service | Customer Service |
|---|---|---|
| Platforms | Shopify WooCommerce DTC | Shopify WooCommerce DTC |
| Pricing | Free trial; paid from $10/mo, scales by ticket volume | From $49/mo |
| Free trial | Yes | Yes |
| Affiliate program | PartnerStack | — |
| ROI | Automates and deflects 30%+ of repetitive tickets, cutting first-response time by hours. | Handles high-volume WhatsApp support and order questions through one shared inbox with AI auto-replies. |
Which should you choose?
Gorgias
Shopify and DTC brands that want a helpdesk with deep order context and ecommerce-tuned automation.
Wati
Stores in WhatsApp-first markets that need to manage support and order queries on WhatsApp with a real team inbox.
Gorgias
Pros
- Best-in-class native order context for Shopify/DTC support
- Agents act on orders (refunds, cancels) without leaving the inbox
- Strong automation and AI deflection tuned for ecommerce
Cons
- Pricing scales by ticket volume and can climb fast as you grow
- AI Agent resolutions are billed on top of base ticket plans
- Less suited to non-ecommerce or B2B support use cases
Wati
Pros
- Purpose-built for WhatsApp support at scale
- Combines support inbox with marketing broadcasts
- No-code automation is accessible
Cons
- WhatsApp conversation fees are separate from the plan
- Focused on WhatsApp rather than full omnichannel
- AI answers depend on quality of your content base
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