Gorgias vs Twig
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
Sera, an AI front desk that answers, qualifies, and books across chat, email, and voice.
| Category | Customer Service | Customer Service |
|---|---|---|
| Platforms | Shopify WooCommerce DTC | DTC |
| Pricing | Free trial; paid from $10/mo, scales by ticket volume | From $99/mo |
| Free trial | Yes | Yes |
| Affiliate program | PartnerStack | — |
| ROI | Automates and deflects 30%+ of repetitive tickets, cutting first-response time by hours. | Captures and resolves after-hours and overflow inquiries automatically, so leads get answered and booked instead of going to voicemail. |
Which should you choose?
Shopify and DTC brands that want a helpdesk with deep order context and ecommerce-tuned automation.
Small businesses and DTC brands that want a single AI agent to answer and qualify inbound chat, email, and calls around the clock.
Gorgias
Pros
- Best-in-class native order context for Shopify/DTC support
- Agents act on orders (refunds, cancels) without leaving the inbox
- Strong automation and AI deflection tuned for ecommerce
Cons
- Pricing scales by ticket volume and can climb fast as you grow
- AI Agent resolutions are billed on top of base ticket plans
- Less suited to non-ecommerce or B2B support use cases
Twig
Pros
- Self-serve setup with no sales call required, live in about 30 minutes
- Covers multiple channels (chat, email, voice) with a single agent
- Start free with no credit card
Cons
- Positioned as a general front desk rather than an e-commerce-specific tool
- No native Shopify/Amazon storefront integrations shown on the page
- Entry price of $99/mo may be steep for very small stores
Other tools to consider
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