Gorgias vs Loox
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
Photo and video reviews, referrals and UGC for Shopify, with AI that surfaces your most persuasive reviews
| Category | Customer Service | Customer Service |
|---|---|---|
| Platforms | Shopify WooCommerce DTC | Shopify DTC |
| Pricing | Free trial; paid from $10/mo, scales by ticket volume | Free to start; paid plans in-app |
| Free trial | Yes | Yes |
| Affiliate program | PartnerStack | Direct |
| ROI | Automates and deflects 30%+ of repetitive tickets, cutting first-response time by hours. | Put customer photos and videos where shoppers decide, and let the strongest ones lead. |
Which should you choose?
Shopify and DTC brands that want a helpdesk with deep order context and ecommerce-tuned automation.
Shopify fashion, beauty and lifestyle brands where customer photos sell the product.
Gorgias
Pros
- Best-in-class native order context for Shopify/DTC support
- Agents act on orders (refunds, cancels) without leaving the inbox
- Strong automation and AI deflection tuned for ecommerce
Cons
- Pricing scales by ticket volume and can climb fast as you grow
- AI Agent resolutions are billed on top of base ticket plans
- Less suited to non-ecommerce or B2B support use cases
Loox
Pros
- Category leader for visual reviews on Shopify
- Free to start
- Referrals and UGC in the same app
Cons
- Shopify only
- Higher tiers needed for video and AI features
- Incentivized reviews need clear disclosure
Other tools to consider
Collect, manage, and display product reviews and UGC for ecommerce
Live chat and Lyro AI chatbot for small and growing online stores
Loyalty, referrals, reviews and memberships in one app for Shopify, WooCommerce and retail
A unified AI suite for marketing, sales, and customer support
Branded shipping guarantee for Shopify that resolves lost, stolen and damaged deliveries fast
Branded returns and exchanges for Shopify that steer refunds into exchanges and store credit