Constant Contact
Approachable email and SMS marketing for small businesses
A safe, easy starting point for small sellers, but brands serious about automated ecommerce flows will likely outgrow it and move to Omnisend or Klaviyo.
Best for: Small DTC and brick-and-mortar sellers who want simple, reliable email without a learning curve.
About Constant Contact
Constant Contact is a long-established email marketing platform with SMS, automation, list-building tools, and ecommerce integrations. It is geared toward small businesses and offers templates and event marketing alongside core campaigns. Small DTC and brick-and-mortar sellers use it for straightforward, reliable email.
Key features
- Drag-and-drop email editor with a large template library
- SMS marketing add-on alongside email
- Basic automation paths (welcome, abandoned cart on ecommerce plans)
- List-building tools, landing pages, and signup forms
- Event marketing and survey tools
- Shopify and WooCommerce integrations
Pros & cons
Pros
- Very approachable for beginners and non-technical small-business owners
- Reliable deliverability with strong phone and live support
- Templates and event tools cover more than just ecommerce campaigns
Cons
- Automation and segmentation are basic versus ecommerce-native rivals
- Pricing per contact gets expensive as lists grow
- Limited revenue attribution and dynamic product blocks
Supported platforms
constantcontact.com
- Category
- Email & SMS
- Pricing
- Free trial; paid from $12/mo
- Free trial
- Yes
- Affiliate program
- Direct
Constant Contact FAQ
How much does Constant Contact cost?
Constant Contact pricing: Free trial; paid from $12/mo. A free trial or free plan is available.
Does Constant Contact work with Shopify, WooCommerce, DTC?
Yes. Constant Contact supports Shopify, WooCommerce, DTC.
Does Constant Contact have a free trial?
Yes — Constant Contact offers a free trial or free plan so you can test it before paying.
Who is Constant Contact best for?
Small DTC and brick-and-mortar sellers who want simple, reliable email without a learning curve.
What are the best Constant Contact alternatives?
Top email & sms alternatives to Constant Contact include Postscript, Klaviyo, Yotpo.
Constant Contact alternatives & related tools
More email & sms tools for sellers.
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