Yoast SEO
On-page SEO and readability guidance built into WordPress
The default, dependable on-page SEO plugin for WordPress stores. Free tier suffices for many; WooCommerce sellers may want Premium and the WooCommerce add-on.
Best for: WooCommerce and WordPress sellers who want straightforward, trusted on-page SEO and readability guidance.
About Yoast SEO
Yoast SEO is a WordPress plugin that handles on-page optimization, XML sitemaps, schema, and readability and keyword analysis as you write. WooCommerce stores use it to optimize product and blog pages and control how they appear in search.
Key features
- Real-time on-page SEO and readability analysis
- Focus keyphrase optimization checks
- Automatic schema markup and breadcrumbs
- WooCommerce SEO add-on for product pages
- XML sitemaps and meta/social preview controls
Pros & cons
Pros
- The most widely used and trusted WordPress SEO plugin
- Beginner-friendly traffic-light guidance
- Free version covers the essentials for most stores
Cons
- WordPress/WooCommerce only
- Best WooCommerce features require the paid Premium plus add-on
- No keyword research or rank tracking — purely on-page
Supported platforms
yoast.com
- Category
- SEO & Content
- Pricing
- Free plugin; Premium $99/yr
- Free trial
- No
- Affiliate program
- —
Yoast SEO FAQ
How much does Yoast SEO cost?
Yoast SEO pricing: Free plugin; Premium $99/yr.
Does Yoast SEO work with WooCommerce, DTC?
Yes. Yoast SEO supports WooCommerce, DTC.
Does Yoast SEO have a free trial?
Yoast SEO does not advertise a free trial; check their site for current offers.
Who is Yoast SEO best for?
WooCommerce and WordPress sellers who want straightforward, trusted on-page SEO and readability guidance.
What are the best Yoast SEO alternatives?
Top seo & content alternatives to Yoast SEO include Surfer SEO, Jasper, AMZScout.
Yoast SEO alternatives & related tools
More seo & content tools for sellers.
Data-driven on-page optimization and content briefs
AI marketing copilot for product descriptions and brand-voice copy at scale
Amazon product research with the PRO Extension, sales estimates, and keyword data
Affordable product review app for Shopify and ecommerce stores
Budget keyword research and SEO insights from Neil Patel
Image compression and automated SEO app for Shopify stores