Wicked Reports
First-party attribution that finds new customers and tells you what to scale, chill, or kill
A focused attribution tool for brands tired of inflated ROAS that doesn't translate to profit, with the added value of training Meta and giving weekly budget calls. The lack of public pricing means you'll need a demo to evaluate fit.
Best for: Email-heavy DTC and Shopify brands running paid Meta and Google campaigns that want to measure and grow first-time customer acquisition.
About Wicked Reports
Wicked Reports is a marketing attribution system that ties every order and lead to its source down to the order ID and CRM ID, separating new versus repeat customers. It sends Advanced Signal events to Meta to train the algorithm toward first-time buyers, and its 5 Forces AI turns the data into weekly Scale / Chill / Kill budget recommendations.
Key features
- First-party attribution down to order ID and CRM ID
- Automatic separation of new vs repeat customers
- Advanced Signal events sent to Meta to optimize for first-time buyers
- 5 Forces AI weekly Scale / Chill / Kill recommendations
- Integrations with Shopify, Meta, Google Ads, and Klaviyo
Pros & cons
Pros
- Focuses on new-customer acquisition rather than recycled retargeting spend
- Feeds attribution data back into Meta to improve ad targeting
- Delivers concrete weekly budget actions instead of raw dashboards
Cons
- Pricing is not shown publicly; requires booking a demo
- Strongest fit for Meta-driven brands, less emphasis on other channels
- Likely a learning curve to act on attribution signals correctly
Supported platforms
Wicked Reports FAQ
How much does Wicked Reports cost?
Wicked Reports does not publish standard pricing — contact them for a quote.
Does Wicked Reports work with Shopify, WooCommerce, DTC?
Yes. Wicked Reports supports Shopify, WooCommerce, DTC.
Does Wicked Reports have a free trial?
Wicked Reports does not advertise a free trial; check their site for current offers.
Who is Wicked Reports best for?
Email-heavy DTC and Shopify brands running paid Meta and Google campaigns that want to measure and grow first-time customer acquisition.
What are the best Wicked Reports alternatives?
Top product research alternatives to Wicked Reports include Dropship.io, CJdropshipping, AMZScout.
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