Tolstoy
The AI-native commerce platform: shoppable video, AI content creation, and an AI shopping agent.
A mature, widely adopted AI commerce platform that bundles shoppable video, AI content creation, and an AI shopping agent; powerful for brands ready to use the full stack, though plan pricing isn't public.
Best for: DTC and Shopify brands wanting an all-in-one AI suite for shoppable video, content generation, and an on-site sales agent.
About Tolstoy
Tolstoy is an AI commerce platform combining shoppable video (AI Player), AI image and video creation (AI Studio), and an AI shopping agent (AI Shopper). It lets brands embed and syndicate shoppable videos, generate visuals across a catalog, and run a branded AI sales chat with virtual try-on, used by 5,000+ brands.
Key features
- AI Player: shoppable video across site, app, email, and SMS
- AI Studio: generate images and videos across the product catalog
- AI Shopper: branded AI shopping agent trained on your catalog
- Virtual try-on to boost buyer confidence
- Video syndication to Walmart, Shop app, and more
Pros & cons
Pros
- Three integrated products (video, content, sales chat) in one platform
- Used by thousands of brands with Shopify and other-platform support
- Free entry option via 'get for free' product CTAs
Cons
- Specific plan pricing not shown on the homepage
- Broad platform may be more than single-task sellers need
- Full value depends on adopting multiple products together
Supported platforms
Compare Tolstoy head-to-head
See how Tolstoy stacks up against the other leading ad creative tools on price, platforms and features.
gotolstoy.com
- Category
- Ad Creative
- Pricing
- Free plan available
- Free trial
- Yes
- Affiliate program
- —
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Tolstoy FAQ
How much does Tolstoy cost?
Tolstoy pricing: Free plan available. A free trial or free plan is available.
Does Tolstoy work with Shopify, DTC, WooCommerce?
Yes. Tolstoy supports Shopify, DTC, WooCommerce.
Does Tolstoy have a free trial?
Yes — Tolstoy offers a free trial or free plan so you can test it before paying.
Who is Tolstoy best for?
DTC and Shopify brands wanting an all-in-one AI suite for shoppable video, content generation, and an on-site sales agent.
What are the best Tolstoy alternatives?
Top ad creative alternatives to Tolstoy include Jasper, AdCreative.ai, Social Snowball.
Pairs well with Tolstoy
Complementary AI tools sellers commonly run alongside Tolstoy to cover the rest of their workflow.
Product sourcing and end-to-end fulfillment marketplace for dropshippers
AI marketing copilot for product descriptions and brand-voice copy at scale
Data-driven on-page optimization and content briefs
AI helpdesk built for ecommerce with deep Shopify and order context
Branded shipping guarantee for Shopify that resolves lost, stolen and damaged deliveries fast
Profit and attribution analytics dashboard for DTC brands
Tolstoy alternatives & related tools
More ad creative tools for sellers.
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First-party affiliate tracking and payouts for e-commerce brands — no cookies, no redirects
Programmatic direct mail for Shopify brands: triggered postcards, win-backs and AI-targeted prospecting
Amazon seller analytics: reconciled profit, P&L, PPC, LTV and market share, refreshed every 30 minutes