Supermetrics
Marketing data pipeline that moves data from ad and ecommerce platforms into reporting tools
An industry-standard data pipe for marketing reporting; excellent at moving data reliably, but you bring your own visualization layer.
Best for: Marketers and agencies who want to centralize ad and ecommerce data into spreadsheets, BI tools, or a warehouse.
About Supermetrics
Supermetrics is a marketing data integration tool that pulls data from ad platforms, Google Analytics, Shopify, and other sources into destinations like Google Sheets, Looker Studio, BigQuery, and data warehouses. It is widely used by marketers and agencies to automate cross-channel reporting.
Key features
- Connectors for major ad platforms, GA4, and Shopify
- Destinations including Sheets, Looker Studio, and BigQuery
- Scheduled automated data refresh
- Data blending across sources
- Templates for marketing reports
Pros & cons
Pros
- Huge range of source and destination connectors
- Trusted, mature tool for marketing reporting
- Flexible for both spreadsheets and warehouses
Cons
- It moves data but does not build dashboards itself
- Costs rise with connectors and data volume
- Setup of warehouse destinations needs some technical skill
Supported platforms
Compare Supermetrics head-to-head
See how Supermetrics stacks up against the other leading product research tools on price, platforms and features.
supermetrics.com
- Category
- Product Research
- Pricing
- From $29/mo
- Free trial
- Yes
- Affiliate program
- —
Supermetrics FAQ
How much does Supermetrics cost?
Supermetrics pricing: From $29/mo. A free trial or free plan is available.
Does Supermetrics work with Shopify, WooCommerce, DTC?
Yes. Supermetrics supports Shopify, WooCommerce, DTC.
Does Supermetrics have a free trial?
Yes — Supermetrics offers a free trial or free plan so you can test it before paying.
Who is Supermetrics best for?
Marketers and agencies who want to centralize ad and ecommerce data into spreadsheets, BI tools, or a warehouse.
What are the best Supermetrics alternatives?
Top product research alternatives to Supermetrics include CJdropshipping, AMZScout, Prisync.
Pairs well with Supermetrics
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