Shopkeeper vs Sortly
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
| Category | Pricing & Profit | Inventory & Ops |
|---|---|---|
| Platforms | Amazon | DTC |
| Pricing | Free trial; paid from $30/mo | Free plan; paid from $24/mo |
| Free trial | Yes | Yes |
| Affiliate program | Direct | — |
| ROI | Gives an at-a-glance true profit number and reorder forecasts, saving hours of spreadsheet bookkeeping. | Replaces error-prone spreadsheets with mobile barcode tracking, cutting time spent on stock counts. |
Which should you choose?
Amazon FBA private-label sellers who want a visually clean profit and forecasting dashboard and sell across multiple Amazon international marketplaces.
Small businesses and warehouses wanting simple visual, mobile inventory counts rather than channel sync.
Shopkeeper
Pros
- One of the cleaner and more visually intuitive Amazon profit dashboards available
- Multi-marketplace view is useful for sellers active in Amazon US plus international stores
- Sales forecasting integrated alongside profit data is helpful for inventory planning
- Free trial and affordable starting price from $30/mo
Cons
- Amazon-only; not suited to multichannel or DTC sellers wanting a unified P&L
- Profit analytics depth is shallower than Sellerboard — fewer advanced features like PPC or reimbursements
- COGS entry is manual with no API-based syncing from purchase order tools
Sortly
Pros
- Extremely easy to set up with a visual, intuitive interface
- Strong mobile and barcode/QR scanning for hands-on counting
- Affordable with a free tier for very small inventories
Cons
- No native ecommerce/marketplace order or stock sync
- Not built for multi-channel selling or order fulfillment
- Item and user limits on lower tiers constrain growth
Other tools to consider
Profit and attribution analytics dashboard for DTC brands
Product sourcing and end-to-end fulfillment marketplace for dropshippers
Amazon product research with the PRO Extension, sales estimates, and keyword data
Shopify bundles, cart offers, post-checkout upsells and exit popups to raise order value
Real-time net profit tracking and analytics for Shopify
Real-time Amazon profit analytics with PPC and inventory insights