Shopkeeper vs SKU.io
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
Inventory, purchasing and true per-order profit in one auditable ledger for multichannel sellers
| Category | Pricing & Profit | Inventory & Ops |
|---|---|---|
| Platforms | Amazon | Shopify Amazon TikTok Shop WooCommerce DTC |
| Pricing | Free trial; paid from $30/mo | From $1,000/mo |
| Free trial | Yes | No |
| Affiliate program | Direct | Direct |
| ROI | Gives an at-a-glance true profit number and reorder forecasts, saving hours of spreadsheet bookkeeping. | Replace the forecasting spreadsheet and finally see what each order actually earned after landed cost and fees. |
Which should you choose?
Amazon FBA private-label sellers who want a visually clean profit and forecasting dashboard and sell across multiple Amazon international marketplaces.
Seven-figure multichannel sellers who no longer trust their inventory numbers or their per-order margins.
Shopkeeper
Pros
- One of the cleaner and more visually intuitive Amazon profit dashboards available
- Multi-marketplace view is useful for sellers active in Amazon US plus international stores
- Sales forecasting integrated alongside profit data is helpful for inventory planning
- Free trial and affordable starting price from $30/mo
Cons
- Amazon-only; not suited to multichannel or DTC sellers wanting a unified P&L
- Profit analytics depth is shallower than Sellerboard — fewer advanced features like PPC or reimbursements
- COGS entry is manual with no API-based syncing from purchase order tools
SKU.io
Pros
- Click any number and trace it to the source document
- Forecasting math is visible, not a black box
- Onboarding in days, not the months enterprise tools quote
Cons
- $1,000/month floor — aimed at ~$1M+/year sellers
- Demo-only sales, no self-serve trial
- Young product compared with established inventory suites
Other tools to consider
Profit and attribution analytics dashboard for DTC brands
Product sourcing and end-to-end fulfillment marketplace for dropshippers
Amazon product research with the PRO Extension, sales estimates, and keyword data
Shopify bundles, cart offers, post-checkout upsells and exit popups to raise order value
Real-time net profit tracking and analytics for Shopify
Real-time Amazon profit analytics with PPC and inventory insights