Sellerboard vs Shopkeeper
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
| Category | Pricing & Profit | Pricing & Profit |
|---|---|---|
| Platforms | Amazon | Amazon |
| Pricing | Free trial; paid from $19/mo | Free trial; paid from $30/mo |
| Free trial | Yes | Yes |
| Affiliate program | Direct | Direct |
| ROI | Surfaces true net margin per SKU so sellers stop running unprofitable products and recover lost fees. | Gives an at-a-glance true profit number and reorder forecasts, saving hours of spreadsheet bookkeeping. |
Which should you choose?
Amazon FBA sellers who want a low-cost, feature-rich dashboard combining real-time profit, PPC analytics, inventory alerts, and reimbursement tracking.
Amazon FBA private-label sellers who want a visually clean profit and forecasting dashboard and sell across multiple Amazon international marketplaces.
Sellerboard
Pros
- Entry price from $19/mo is one of the lowest for a full-featured Amazon profit tool
- Reimbursement tracking is a genuinely unique feature that recovers real money
- Per-ASIN profitability view exposes loss-making products that revenue reports hide
- Bundles P&L, PPC, inventory alerts, and review requests into one subscription
Cons
- Amazon-only platform; no Shopify, WooCommerce, or multichannel profit visibility
- PPC optimizer is helpful but not as advanced as dedicated Amazon PPC management tools
- COGS data must be entered or imported manually; no supplier invoice integration
Shopkeeper
Pros
- One of the cleaner and more visually intuitive Amazon profit dashboards available
- Multi-marketplace view is useful for sellers active in Amazon US plus international stores
- Sales forecasting integrated alongside profit data is helpful for inventory planning
- Free trial and affordable starting price from $30/mo
Cons
- Amazon-only; not suited to multichannel or DTC sellers wanting a unified P&L
- Profit analytics depth is shallower than Sellerboard — fewer advanced features like PPC or reimbursements
- COGS entry is manual with no API-based syncing from purchase order tools
Other tools to consider
Profit and attribution analytics dashboard for DTC brands
Product sourcing and end-to-end fulfillment marketplace for dropshippers
Amazon product research with the PRO Extension, sales estimates, and keyword data
Real-time net profit tracking and analytics for Shopify
Game-theory AI repricer that avoids price wars on Amazon
Automated Amazon and eBay repricing to win the Buy Box at the best margin