Sellerboard vs Settle
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
| Category | Pricing & Profit | Inventory & Ops |
|---|---|---|
| Platforms | Amazon | Shopify DTC |
| Pricing | Free trial; paid from $19/mo | Free to start |
| Free trial | Yes | Yes |
| Affiliate program | Direct | — |
| ROI | Surfaces true net margin per SKU so sellers stop running unprofitable products and recover lost fees. | Streamlines inventory purchasing and vendor payments while providing non-dilutive working capital to fund inventory, helping CPG and DTC brands buy stock without straining cash flow. |
Which should you choose?
Amazon FBA sellers who want a low-cost, feature-rich dashboard combining real-time profit, PPC analytics, inventory alerts, and reimbursement tracking.
CPG and DTC brands that want to centralize inventory purchasing and vendor payments while accessing working capital to fund stock.
Sellerboard
Pros
- Entry price from $19/mo is one of the lowest for a full-featured Amazon profit tool
- Reimbursement tracking is a genuinely unique feature that recovers real money
- Per-ASIN profitability view exposes loss-making products that revenue reports hide
- Bundles P&L, PPC, inventory alerts, and review requests into one subscription
Cons
- Amazon-only platform; no Shopify, WooCommerce, or multichannel profit visibility
- PPC optimizer is helpful but not as advanced as dedicated Amazon PPC management tools
- COGS data must be entered or imported manually; no supplier invoice integration
Settle
Pros
- Combines inventory purchasing, vendor payments, and financing in one tool
- Non-dilutive working capital to fund inventory purchases
- Free to start with self-serve sign-up
Cons
- More a finance/procurement platform than a stock-forecasting tool
- Detailed pricing for payments and financing terms not shown upfront
- Focused on CPG/DTC, less tailored to marketplace-only sellers
Other tools to consider
Profit and attribution analytics dashboard for DTC brands
Product sourcing and end-to-end fulfillment marketplace for dropshippers
Amazon product research with the PRO Extension, sales estimates, and keyword data
Real-time net profit tracking and analytics for Shopify
Amazon profit dashboard and sales forecasting in one view
Game-theory AI repricer that avoids price wars on Amazon