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Reaktion

Profit-first serverside tracking and analytics for ecommerce teams that have outgrown ROAS

Why sellers use it: Track true net profit and POAS per campaign and creative so you can shift budget toward what is actually profitable, not just high-ROAS.
Bottom line on Reaktion

Reaktion is a capable profit-first tracking and analytics tool with strong creative-level insight and a free entry point. Brands wanting full pricing transparency will need to explore plans beyond the free account.

Best for: Ecommerce brands and agencies running multi-channel paid media that need profit-level tracking and creative attribution beyond ROAS.

About Reaktion

Reaktion is a plug-and-play serverside tracking and analytics platform that turns first-party data into profit signals for ecommerce brands and agencies. It provides real-time dashboards showing net profit, MER, POAS, and per-campaign and per-creative profitability across channels like Google Ads, Meta, TikTok, and Klaviyo, and feeds profit data back to ad platforms.

Key features

  • Plug-and-play serverside tracking
  • Real-time profit, MER, and POAS dashboards
  • Per-campaign profitability with new-customer and on-sale revenue splits
  • Ad Creative Cockpit with profit, true CAC, and thumbstop metrics
  • Feeds profit signals back to ad platforms
  • Integrations with Google Ads, Meta, TikTok, and Klaviyo

Pros & cons

Pros

  • Profit and POAS focus rather than vanity ROAS
  • Creative-level profit analysis for paid social
  • Free account to start with self-serve sign-up

Cons

  • Specific paid plan pricing not shown on the homepage
  • Serverside tracking setup may require technical effort
  • Most value for brands with meaningful paid-media spend

Supported platforms

Tags

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Visit Reaktion

reaktion.com

Pricing
Free account available
Free trial
Yes
Affiliate program

Reaktion FAQ

How much does Reaktion cost?

Reaktion pricing: Free account available. A free trial or free plan is available.

Does Reaktion work with Shopify, TikTok Shop, DTC?

Yes. Reaktion supports Shopify, TikTok Shop, DTC.

Does Reaktion have a free trial?

Yes — Reaktion offers a free trial or free plan so you can test it before paying.

Who is Reaktion best for?

Ecommerce brands and agencies running multi-channel paid media that need profit-level tracking and creative attribution beyond ROAS.

What are the best Reaktion alternatives?

Top product research alternatives to Reaktion include Dropship.io, CJdropshipping, AMZScout.

Pairs well with Reaktion

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