My Real Profit vs Triple Whale
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
Amazon seller analytics: reconciled profit, P&L, PPC, LTV and market share, refreshed every 30 minutes
| Category | Pricing & Profit | Pricing & Profit |
|---|---|---|
| Platforms | Amazon | Shopify DTC |
| Pricing | From $47/mo; 21-day free trial | Free plan; paid from $129/mo |
| Free trial | Yes | Yes |
| Affiliate program | FirstPromoter | Direct |
| ROI | See true net margin per ASIN after every Amazon fee and ad dollar. | Reveals true net profit and which campaigns are profitable, helping brands kill wasted ad spend fast. |
Which should you choose?
Amazon brands that want accurate profit, ad and customer-value analytics in one place.
Shopify DTC brands spending $20K+ per month on paid media who need reliable attribution and a unified net-profit view to guide scaling decisions.
My Real Profit
Pros
- Long 21-day trial with read-only access
- Fresh data every 30 minutes
- Goes beyond profit into LTV and market share
Cons
- Amazon only
- Advanced plan needed for larger sellers
- Analytics, not automation
Triple Whale
Pros
- Market-leading attribution for Shopify DTC brands, widely trusted as a replacement for platform-reported ROAS
- Net profit view with ad spend, COGS, and fees in one place is genuinely differentiated
- Moby AI assistant makes data accessible to non-analyst operators
- Strong community adoption means extensive third-party tutorials and agency expertise
Cons
- Starts at $129/mo and scales with revenue, making it expensive for early-stage brands
- Primarily built for Shopify; Amazon and multichannel sellers have limited native support
- Attribution model requires a learning period and may not match in-platform reporting initially
Other tools to consider
Product sourcing and end-to-end fulfillment marketplace for dropshippers
Amazon product research with the PRO Extension, sales estimates, and keyword data
Shopify bundles, cart offers, post-checkout upsells and exit popups to raise order value
Real-time net profit tracking and analytics for Shopify
Amazon profit dashboard and sales forecasting in one view
Real-time Amazon profit analytics with PPC and inventory insights