My Real Profit vs Polar Analytics
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
Amazon seller analytics: reconciled profit, P&L, PPC, LTV and market share, refreshed every 30 minutes
| Category | Pricing & Profit | Pricing & Profit |
|---|---|---|
| Platforms | Amazon | Shopify DTC |
| Pricing | From $47/mo; 21-day free trial | Free trial; paid from $300/mo |
| Free trial | Yes | Yes |
| Affiliate program | FirstPromoter | Direct |
| ROI | See true net margin per ASIN after every Amazon fee and ad dollar. | Centralizes profit, CAC, and ROAS metrics so teams make margin-positive marketing decisions without a data analyst. |
Which should you choose?
Amazon brands that want accurate profit, ad and customer-value analytics in one place.
Growth-stage Shopify DTC brands spending significantly on paid media who need a self-serve BI platform for profit and attribution without a data team.
My Real Profit
Pros
- Long 21-day trial with read-only access
- Fresh data every 30 minutes
- Goes beyond profit into LTV and market share
Cons
- Amazon only
- Advanced plan needed for larger sellers
- Analytics, not automation
Polar Analytics
Pros
- Consolidates all marketing and revenue data without needing a data engineer or Looker setup
- Network benchmarks give rare context for comparing performance against peers
- Highly customizable dashboards adapt to different team structures and KPIs
- Strong focus on net profit visibility, not just topline revenue
Cons
- Starts at $300/mo — too expensive for early-stage or small-revenue stores
- Shopify-centric; Amazon, WooCommerce, and TikTok Shop sellers have limited native support
- Does not replace a proper accounting system for bookkeeping or tax compliance
Other tools to consider
Profit and attribution analytics dashboard for DTC brands
Product sourcing and end-to-end fulfillment marketplace for dropshippers
Amazon product research with the PRO Extension, sales estimates, and keyword data
Shopify bundles, cart offers, post-checkout upsells and exit popups to raise order value
Real-time net profit tracking and analytics for Shopify
Amazon profit dashboard and sales forecasting in one view