My Real Profit vs Pencil
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
Amazon seller analytics: reconciled profit, P&L, PPC, LTV and market share, refreshed every 30 minutes
| Category | Pricing & Profit | Ad Creative |
|---|---|---|
| Platforms | Amazon | Shopify DTC |
| Pricing | From $47/mo; 21-day free trial | Free trial; paid from $119/mo |
| Free trial | Yes | Yes |
| Affiliate program | FirstPromoter | — |
| ROI | See true net margin per ASIN after every Amazon fee and ad dollar. | Surfaces winning creatives faster, reducing wasted ad spend on underperforming variants. |
Which should you choose?
Amazon brands that want accurate profit, ad and customer-value analytics in one place.
DTC brands and agencies running high-volume paid-social creative testing who want generation plus analytics.
My Real Profit
Pros
- Long 21-day trial with read-only access
- Fresh data every 30 minutes
- Goes beyond profit into LTV and market share
Cons
- Amazon only
- Advanced plan needed for larger sellers
- Analytics, not automation
Pencil
Pros
- Combines ad generation with performance prediction
- Closes the loop by tracking which creatives actually win
- Suited to high-volume paid-social creative testing
Cons
- Entry price from $119/mo is high for small sellers
- Predicted scores are estimates that still need live testing
- Generated creative quality varies by product and inputs
Other tools to consider
Profit and attribution analytics dashboard for DTC brands
Product sourcing and end-to-end fulfillment marketplace for dropshippers
Amazon product research with the PRO Extension, sales estimates, and keyword data
Shopify bundles, cart offers, post-checkout upsells and exit popups to raise order value
Real-time net profit tracking and analytics for Shopify
Amazon profit dashboard and sales forecasting in one view