Moz Pro
Keyword research, rank tracking, and site crawls with Domain Authority
A solid, easy-to-learn SEO suite with the familiar Domain Authority metric. Capable but outgunned on data depth by Ahrefs and Semrush at similar price.
Best for: SMB and DTC sellers who want an approachable, well-documented all-rounder SEO suite without enterprise complexity.
About Moz Pro
Moz Pro offers keyword research, link analysis, rank tracking, and automated site audits, plus its well-known Domain Authority metric. Small and mid-size e-commerce sites use it to monitor technical health and grow organic rankings.
Key features
- Keyword research with difficulty and priority scores
- Rank tracking across search engines and locations
- Site crawls and on-page optimization recommendations
- Domain Authority and Page Authority metrics
- Link Explorer backlink analysis
Pros & cons
Pros
- Beginner-friendly interface and strong learning resources
- Domain Authority is a widely recognized benchmark metric
- 30-day free trial and free standalone tools to test first
Cons
- Keyword and backlink databases lag Ahrefs and Semrush in size
- Crawl and data limits on lower tiers feel tight for big catalogs
- Fewer e-commerce-specific features than dedicated suites
Supported platforms
Compare Moz Pro head-to-head
See how Moz Pro stacks up against the other leading seo & content tools on price, platforms and features.
moz.com
- Category
- SEO & Content
- Pricing
- Free tools; paid from $49/mo; 30-day trial
- Free trial
- Yes
- Affiliate program
- —
Moz Pro FAQ
How much does Moz Pro cost?
Moz Pro pricing: Free tools; paid from $49/mo; 30-day trial. A free trial or free plan is available.
Does Moz Pro work with Shopify, WooCommerce, DTC?
Yes. Moz Pro supports Shopify, WooCommerce, DTC.
Does Moz Pro have a free trial?
Yes — Moz Pro offers a free trial or free plan so you can test it before paying.
Who is Moz Pro best for?
SMB and DTC sellers who want an approachable, well-documented all-rounder SEO suite without enterprise complexity.
What are the best Moz Pro alternatives?
Top seo & content alternatives to Moz Pro include Surfer SEO, Jasper, AMZScout.
Pairs well with Moz Pro
Complementary AI tools sellers commonly run alongside Moz Pro to cover the rest of their workflow.
Product sourcing and end-to-end fulfillment marketplace for dropshippers
AI marketing copilot for product descriptions and brand-voice copy at scale
AI marketing copilot for product descriptions and brand-voice copy at scale
AI helpdesk built for ecommerce with deep Shopify and order context
Product sourcing and end-to-end fulfillment marketplace for dropshippers
Product sourcing and end-to-end fulfillment marketplace for dropshippers
Moz Pro alternatives & related tools
More seo & content tools for sellers.
Data-driven on-page optimization and content briefs
AI marketing copilot for product descriptions and brand-voice copy at scale
Amazon product research with the PRO Extension, sales estimates, and keyword data
A unified AI suite for marketing, sales, and customer support
Affordable product review app for Shopify and ecommerce stores
Budget keyword research and SEO insights from Neil Patel