Moz Pro
Keyword research, rank tracking, and site crawls with Domain Authority
A solid, easy-to-learn SEO suite with the familiar Domain Authority metric. Capable but outgunned on data depth by Ahrefs and Semrush at similar price.
Best for: SMB and DTC sellers who want an approachable, well-documented all-rounder SEO suite without enterprise complexity.
About Moz Pro
Moz Pro offers keyword research, link analysis, rank tracking, and automated site audits, plus its well-known Domain Authority metric. Small and mid-size e-commerce sites use it to monitor technical health and grow organic rankings.
Key features
- Keyword research with difficulty and priority scores
- Rank tracking across search engines and locations
- Site crawls and on-page optimization recommendations
- Domain Authority and Page Authority metrics
- Link Explorer backlink analysis
Pros & cons
Pros
- Beginner-friendly interface and strong learning resources
- Domain Authority is a widely recognized benchmark metric
- 30-day free trial and free standalone tools to test first
Cons
- Keyword and backlink databases lag Ahrefs and Semrush in size
- Crawl and data limits on lower tiers feel tight for big catalogs
- Fewer e-commerce-specific features than dedicated suites
Supported platforms
moz.com
- Category
- SEO & Content
- Pricing
- Free tools; paid from $49/mo; 30-day trial
- Free trial
- Yes
- Affiliate program
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Moz Pro FAQ
How much does Moz Pro cost?
Moz Pro pricing: Free tools; paid from $49/mo; 30-day trial. A free trial or free plan is available.
Does Moz Pro work with Shopify, WooCommerce, DTC?
Yes. Moz Pro supports Shopify, WooCommerce, DTC.
Does Moz Pro have a free trial?
Yes — Moz Pro offers a free trial or free plan so you can test it before paying.
Who is Moz Pro best for?
SMB and DTC sellers who want an approachable, well-documented all-rounder SEO suite without enterprise complexity.
What are the best Moz Pro alternatives?
Top seo & content alternatives to Moz Pro include Surfer SEO, Jasper, AMZScout.
Moz Pro alternatives & related tools
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