MailerLite
Simple, affordable email marketing with automation and landing pages
Outstanding value for small senders who want clean email and forms, but stores needing advanced ecommerce flows or SMS will need to look elsewhere.
Best for: Solo founders and small DTC brands wanting simple, low-cost email with landing pages and popups.
About MailerLite
MailerLite is a streamlined email marketing tool offering automation, landing pages, popups, and ecommerce integrations at a low price point. It connects to Shopify and WooCommerce for product blocks and abandoned-cart workflows. Solo founders and small DTC brands favor it for ease of use and value.
Key features
- Clean drag-and-drop email and automation editor
- Landing pages, popups, and signup forms included
- Ecommerce blocks and abandoned-cart workflows
- Shopify and WooCommerce integrations
- A/B testing and basic segmentation
- Generous free tier up to 1,000 subscribers
Pros & cons
Pros
- Among the most affordable tools with a strong free plan
- Very easy to use with a clean, modern interface
- Landing pages and popups bundled at no extra cost
Cons
- Ecommerce automation and revenue tracking are basic versus Klaviyo
- No native SMS channel
- Approval-based onboarding can reject some accounts
Supported platforms
mailerlite.com
- Category
- Email & SMS
- Pricing
- Free up to 1,000 subscribers; paid from $10/mo
- Free trial
- Yes
- Affiliate program
- Direct
MailerLite FAQ
How much does MailerLite cost?
MailerLite pricing: Free up to 1,000 subscribers; paid from $10/mo. A free trial or free plan is available.
Does MailerLite work with Shopify, WooCommerce, DTC?
Yes. MailerLite supports Shopify, WooCommerce, DTC.
Does MailerLite have a free trial?
Yes — MailerLite offers a free trial or free plan so you can test it before paying.
Who is MailerLite best for?
Solo founders and small DTC brands wanting simple, low-cost email with landing pages and popups.
What are the best MailerLite alternatives?
Top email & sms alternatives to MailerLite include Postscript, Klaviyo, Yotpo.
MailerLite alternatives & related tools
More email & sms tools for sellers.
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