Gumshoe
Understand what AI says about your brand, by persona, then shape the conversation
A well-scoped GEO analytics tool whose persona-driven view stands out; the free plan makes it easy to trial, though serious use moves to paid per-audit or custom tiers.
Best for: Product, content, and performance marketers (and agencies) who want to track and improve brand presence in AI answers per persona.
About Gumshoe
Gumshoe is a generative engine optimization (GEO) platform that monitors brand visibility across 11 AI models including ChatGPT, Gemini, Claude, and Perplexity. It diagnoses visibility gaps by buyer persona and criteria and provides brand leaderboards so teams can see and influence how AI represents them.
Key features
- Monitor brand visibility across 11 AI models
- Persona-based visibility diagnosis by buyer criteria
- Brand leaderboard ranking mentions vs competitors
- Per-prompt visibility tracking across many conversations
- Usage-based entry pricing at $0.10 per conversation
Pros & cons
Pros
- Persona-level breakdown is more actionable than aggregate visibility scores
- Free plan and no annual contract lower the barrier to start
- Broad model coverage across major AI assistants
Cons
- Per-audit/per-conversation pricing can be hard to forecast at scale
- Focused on measurement and diagnosis rather than content execution
- Geared to brands and agencies, not transactional storefront tasks
Supported platforms
See the rankings
gumshoe.ai
- Category
- SEO & Content
- Pricing
- Free plan available
- Free trial
- Yes
- Affiliate program
- —
Gumshoe FAQ
How much does Gumshoe cost?
Gumshoe pricing: Free plan available. A free trial or free plan is available.
Does Gumshoe work with DTC?
Yes. Gumshoe supports DTC.
Does Gumshoe have a free trial?
Yes — Gumshoe offers a free trial or free plan so you can test it before paying.
Who is Gumshoe best for?
Product, content, and performance marketers (and agencies) who want to track and improve brand presence in AI answers per persona.
What are the best Gumshoe alternatives?
Top seo & content alternatives to Gumshoe include Surfer SEO, Jasper, AMZScout.
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