Gorgias vs Rich Returns
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
Branded returns and exchanges for Shopify that steer refunds into exchanges and store credit
| Category | Customer Service | Inventory & Ops |
|---|---|---|
| Platforms | Shopify WooCommerce DTC | Shopify DTC |
| Pricing | Free trial; paid from $10/mo, scales by ticket volume | From $19/mo; free trial |
| Free trial | Yes | Yes |
| Affiliate program | PartnerStack | Direct |
| ROI | Automates and deflects 30%+ of repetitive tickets, cutting first-response time by hours. | Keep revenue on returns by offering exchanges and store credit first. |
Which should you choose?
Shopify and DTC brands that want a helpdesk with deep order context and ecommerce-tuned automation.
Small to mid-size Shopify brands that want exchanges instead of refunds.
Gorgias
Pros
- Best-in-class native order context for Shopify/DTC support
- Agents act on orders (refunds, cancels) without leaving the inbox
- Strong automation and AI deflection tuned for ecommerce
Cons
- Pricing scales by ticket volume and can climb fast as you grow
- AI Agent resolutions are billed on top of base ticket plans
- Less suited to non-ecommerce or B2B support use cases
Rich Returns
Pros
- Affordable entry
- Free trial
- Pushes customers to exchanges
Cons
- Per-return overage fees
- Shopify only
- Fewer integrations than enterprise returns tools
Other tools to consider
Collect, manage, and display product reviews and UGC for ecommerce
Live chat and Lyro AI chatbot for small and growing online stores
Loyalty, referrals, reviews and memberships in one app for Shopify, WooCommerce and retail
A unified AI suite for marketing, sales, and customer support
Branded shipping guarantee for Shopify that resolves lost, stolen and damaged deliveries fast
Flexible returns management for European brands that cuts return rates and lifts exchanges