Drip
Ecommerce CRM with email and SMS automation for DTC brands
A capable Klaviyo alternative for mid-size DTC stores focused on segmentation and lifecycle flows, though heavy SMS senders may want a dedicated SMS tool.
Best for: Growing DTC brands wanting behavior-driven email and SMS automation without enterprise complexity or cost.
About Drip
Drip is an ecommerce marketing automation platform combining email, SMS, and onsite messaging with behavioral segmentation. It builds rich customer profiles to power personalized lifecycle workflows for Shopify, WooCommerce, and BigCommerce stores. Growing DTC brands use it as an alternative to heavier enterprise tools.
Key features
- Ecommerce CRM with rich behavioral customer profiles
- Email and SMS in a single workflow builder
- Behavioral segmentation based on browse and purchase events
- Pre-built ecommerce automation playbooks
- Onsite popups and signup forms
- Shopify, WooCommerce, and BigCommerce integrations
Pros & cons
Pros
- Strong behavioral segmentation and personalization for DTC lifecycles
- Cleaner, more affordable than enterprise tools while still capable
- Good visual workflow builder for multi-step flows
Cons
- Pricing scales by contact count and starts higher than entry tools
- SMS capabilities are less robust than dedicated SMS platforms
- Smaller integration ecosystem than Klaviyo or Mailchimp
Supported platforms
Compare Drip head-to-head
See how Drip stacks up against the other leading email & sms tools on price, platforms and features.
drip.com
- Category
- Email & SMS
- Pricing
- 14-day free trial; paid from $39/mo
- Free trial
- Yes
- Affiliate program
- Direct
Drip FAQ
How much does Drip cost?
Drip pricing: 14-day free trial; paid from $39/mo. A free trial or free plan is available.
Does Drip work with Shopify, WooCommerce, DTC?
Yes. Drip supports Shopify, WooCommerce, DTC.
Does Drip have a free trial?
Yes — Drip offers a free trial or free plan so you can test it before paying.
Who is Drip best for?
Growing DTC brands wanting behavior-driven email and SMS automation without enterprise complexity or cost.
What are the best Drip alternatives?
Top email & sms alternatives to Drip include Postscript, Klaviyo, Yotpo.
Pairs well with Drip
Complementary AI tools sellers commonly run alongside Drip to cover the rest of their workflow.
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