Brevo vs Klaviyo
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
| Category | Email & SMS | Email & SMS |
|---|---|---|
| Platforms | Shopify WooCommerce DTC | Shopify WooCommerce DTC |
| Pricing | Free plan; paid from $9/mo | Free up to 250 contacts; paid from $20/mo |
| Free trial | Yes | Yes |
| Affiliate program | Direct | Direct |
| ROI | Free-tier email plus low-cost SMS lets small sellers run multichannel campaigns without a big marketing budget. | Automated flows like abandoned cart and welcome series typically drive 30-40% of total email revenue on autopilot. |
Which should you choose?
Brevo
Budget-conscious small businesses and DTC sellers wanting multichannel messaging with a low, send-based price.
Klaviyo
DTC and Shopify/WooCommerce brands that treat email and SMS as a primary, data-driven retention channel.
Brevo
Pros
- Generous free tier and send-based pricing keep costs low for big lists
- Combines marketing, transactional, and CRM in one affordable tool
- Strong deliverability and transactional email reputation
Cons
- Ecommerce automation templates are less polished than Omnisend or Klaviyo
- Daily send limits and feature gates on the free plan
- Interface and support can feel less ecommerce-focused
Klaviyo
Pros
- Most powerful ecommerce data and segmentation engine on the market
- Excellent revenue attribution shows exactly what each email earns
- Vast library of integrations and benchmark data for ecommerce
Cons
- Per-contact pricing gets expensive fast as your list grows
- Feature depth creates a learning curve for beginners
- SMS is billed separately and adds meaningfully to the bill
Other tools to consider
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AI marketing copilot for product descriptions and brand-voice copy at scale
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7-day free trial; paid from $39/mo
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AI-driven ecommerce personalization and product recommendations for Shopify brands
Surfaces relevant recommendations and upsells throughout the shopping journey to raise average order value and reduce abandoned carts for Shopify merchants.
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Easy, low-cost mass SMS marketing with automation and keywords
Lets businesses run bulk SMS campaigns and autoresponders to reach their list at scale starting at $29/month.
🚀 DTC / Own Store🛍️ Shopify🧩 WooCommerce
Free plan available; paid from $29/month
Free trial
Affiliate
Shopify-first SMS marketing with flows and segmentation
Automated abandoned-cart and promo texts recover lost sales with high open rates and strong return on texting spend.
🛍️ Shopify🚀 DTC / Own Store
Free to install; usage-based pay-as-you-go
Free trial
Affiliate