Boardfy vs Shopkeeper
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
| Category | Pricing & Profit | Pricing & Profit |
|---|---|---|
| Platforms | Amazon WooCommerce DTC | Amazon |
| Pricing | 7-day free trial (no credit card) | Free trial; paid from $30/mo |
| Free trial | Yes | Yes |
| Affiliate program | — | Direct |
| ROI | Track competitor prices in real time and auto-adjust your own to stay competitive, while protecting MSRP and focusing ad spend on your most competitive products. | Gives an at-a-glance true profit number and reorder forecasts, saving hours of spreadsheet bookkeeping. |
Which should you choose?
Retailers wanting automated competitor-based repricing and brands needing to police distributor pricing and MSRP.
Amazon FBA private-label sellers who want a visually clean profit and forecasting dashboard and sell across multiple Amazon international marketplaces.
Boardfy
Pros
- Free trial with no credit card required
- Covers many channels including Amazon, eBay and Google Shopping
- Serves both retailers (repricing) and brands (MSRP control)
Cons
- Specific price points not shown on the site
- Aggressive automated repricing needs careful guardrails
- Feature breadth can mean a learning curve
Shopkeeper
Pros
- One of the cleaner and more visually intuitive Amazon profit dashboards available
- Multi-marketplace view is useful for sellers active in Amazon US plus international stores
- Sales forecasting integrated alongside profit data is helpful for inventory planning
- Free trial and affordable starting price from $30/mo
Cons
- Amazon-only; not suited to multichannel or DTC sellers wanting a unified P&L
- Profit analytics depth is shallower than Sellerboard — fewer advanced features like PPC or reimbursements
- COGS entry is manual with no API-based syncing from purchase order tools
Other tools to consider
Profit and attribution analytics dashboard for DTC brands
Product sourcing and end-to-end fulfillment marketplace for dropshippers
Amazon product research with the PRO Extension, sales estimates, and keyword data
Shopify bundles, cart offers, post-checkout upsells and exit popups to raise order value
Real-time net profit tracking and analytics for Shopify
Real-time Amazon profit analytics with PPC and inventory insights