TrueProfit vs Northbeam
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
| Category | Pricing & Profit | Pricing & Profit |
|---|---|---|
| Platforms | Shopify DTC | Shopify DTC |
| Pricing | Free plan; paid from $35/mo | Custom pricing; demo required |
| Free trial | Yes | No |
| Affiliate program | Direct | — |
| ROI | Shows real-time net profit per order and product, replacing manual bookkeeping and exposing money-losing SKUs. | Reveals which channels actually drive profitable orders so brands shift budget away from channels that inflate ROAS but deliver low-margin buyers. |
Which should you choose?
Shopify DTC sellers who want accurate real-time net profit and product-level margin tracking at a lower price point than premium attribution tools.
Performance-driven DTC brands spending $50K+ per month on paid media who need trustworthy, cookieless multi-touch attribution to guide budget allocation.
TrueProfit
Pros
- More affordable than Triple Whale for comparable Shopify profit visibility (from $35/mo)
- Mobile app is genuinely useful for founders monitoring margins on the go
- Product-level profit ranking quickly identifies which SKUs to cut or reprice
- Free plan available for very early-stage stores testing basic tracking
Cons
- Shopify-only; Amazon, WooCommerce, and multichannel merchants have no native support
- Attribution relies on ad-platform API data rather than first-party pixel, which can undercount conversions
- Not a substitute for formal accounting software; tax and bookkeeping still require separate tools
Northbeam
Pros
- Cookie-independent, first-party attribution is more durable than pixel-based approaches post-iOS 14
- Media mix modeling provides incrementality estimates that platform-reported ROAS cannot
- Genuinely helps brands shift budget toward highest-margin channels rather than highest-reported-revenue ones
- Strong adoption among leading DTC agencies as a trusted attribution layer
Cons
- Custom pricing with no published rates makes it difficult to evaluate without a sales call
- Implementation and data interpretation have a learning curve requiring analyst support
- Best suited to brands with significant paid media spend; ROI is unclear at smaller budgets
Other tools to consider
Profit and attribution analytics dashboard for DTC brands
Product sourcing and end-to-end fulfillment marketplace for dropshippers
Amazon product research with the PRO Extension, sales estimates, and keyword data
Amazon profit dashboard and sales forecasting in one view
Real-time Amazon profit analytics with PPC and inventory insights
Game-theory AI repricer that avoids price wars on Amazon