TrueProfit vs My Real Profit
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
Amazon seller analytics: reconciled profit, P&L, PPC, LTV and market share, refreshed every 30 minutes
| Category | Pricing & Profit | Pricing & Profit |
|---|---|---|
| Platforms | Shopify DTC | Amazon |
| Pricing | Free plan; paid from $35/mo | From $47/mo; 21-day free trial |
| Free trial | Yes | Yes |
| Affiliate program | Direct | FirstPromoter |
| ROI | Shows real-time net profit per order and product, replacing manual bookkeeping and exposing money-losing SKUs. | See true net margin per ASIN after every Amazon fee and ad dollar. |
Which should you choose?
Shopify DTC sellers who want accurate real-time net profit and product-level margin tracking at a lower price point than premium attribution tools.
Amazon brands that want accurate profit, ad and customer-value analytics in one place.
TrueProfit
Pros
- More affordable than Triple Whale for comparable Shopify profit visibility (from $35/mo)
- Mobile app is genuinely useful for founders monitoring margins on the go
- Product-level profit ranking quickly identifies which SKUs to cut or reprice
- Free plan available for very early-stage stores testing basic tracking
Cons
- Shopify-only; Amazon, WooCommerce, and multichannel merchants have no native support
- Attribution relies on ad-platform API data rather than first-party pixel, which can undercount conversions
- Not a substitute for formal accounting software; tax and bookkeeping still require separate tools
My Real Profit
Pros
- Long 21-day trial with read-only access
- Fresh data every 30 minutes
- Goes beyond profit into LTV and market share
Cons
- Amazon only
- Advanced plan needed for larger sellers
- Analytics, not automation
Other tools to consider
Profit and attribution analytics dashboard for DTC brands
Product sourcing and end-to-end fulfillment marketplace for dropshippers
Amazon product research with the PRO Extension, sales estimates, and keyword data
Shopify bundles, cart offers, post-checkout upsells and exit popups to raise order value
Amazon profit dashboard and sales forecasting in one view
Real-time Amazon profit analytics with PPC and inventory insights