ABConvert vs TrueProfit
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
A/B testing for Shopify — test prices, shipping, pages and checkout, keep what wins
| Category | Pricing & Profit | Pricing & Profit |
|---|---|---|
| Platforms | Shopify | Shopify DTC |
| Pricing | From $99/month | Free plan; paid from $35/mo |
| Free trial | Yes | Yes |
| Affiliate program | — | Direct |
| ROI | Lets you raise prices or change shipping thresholds with confidence by proving the impact on profit and conversion before committing. | Shows real-time net profit per order and product, replacing manual bookkeeping and exposing money-losing SKUs. |
Which should you choose?
Shopify merchants who want data-driven price and conversion testing instead of guessing.
Shopify DTC sellers who want accurate real-time net profit and product-level margin tracking at a lower price point than premium attribution tools.
ABConvert
Pros
- Built specifically for Shopify with native app install
- Covers price, shipping, page and checkout tests in one tool
- 14-day free trial and strong Shopify App Store rating
Cons
- Shopify-only
- Entry plan starts at $99/month, which may be steep for very small stores
- Order-volume caps on plans
TrueProfit
Pros
- More affordable than Triple Whale for comparable Shopify profit visibility (from $35/mo)
- Mobile app is genuinely useful for founders monitoring margins on the go
- Product-level profit ranking quickly identifies which SKUs to cut or reprice
- Free plan available for very early-stage stores testing basic tracking
Cons
- Shopify-only; Amazon, WooCommerce, and multichannel merchants have no native support
- Attribution relies on ad-platform API data rather than first-party pixel, which can undercount conversions
- Not a substitute for formal accounting software; tax and bookkeeping still require separate tools
Other tools to consider
Profit and attribution analytics dashboard for DTC brands
Product sourcing and end-to-end fulfillment marketplace for dropshippers
Amazon product research with the PRO Extension, sales estimates, and keyword data
Amazon profit dashboard and sales forecasting in one view
Real-time Amazon profit analytics with PPC and inventory insights
Game-theory AI repricer that avoids price wars on Amazon