Refersion vs Trend (by soona)
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
First-party affiliate tracking and payouts for e-commerce brands — no cookies, no redirects
Prepaid UGC content packs: product-in-action, testimonial and unboxing videos plus photos for socials and Amazon
| Category | Email & SMS | Ad Creative |
|---|---|---|
| Platforms | Shopify WooCommerce DTC | Amazon TikTok Shop DTC |
| Pricing | From ~$39/mo; free to start | Content packs from $550 |
| Free trial | Yes | No |
| Affiliate program | Direct | — |
| ROI | Track every affiliate and creator sale accurately and pay them without spreadsheets. | Buy a bundle of creator videos and photos for a launch without managing creators one by one. |
Which should you choose?
DTC brands running affiliate and influencer programs who need reliable tracking and payouts.
Brands that want a predictable batch of UGC and photos for a launch or seasonal campaign.
Refersion
Pros
- Accurate tracking without third-party cookies
- Handles payouts end to end
- Established, widely used by DTC brands
Cons
- Higher tiers get expensive as GMV grows
- Recruiting affiliates is still on you
- Interface is functional rather than modern
Trend (by soona)
Pros
- Simple pack pricing with no subscription
- Per-asset cost falls on larger packs
- Photos and video from one vendor
Cons
- $550 minimum pack
- No free trial or sample
- Less flexible than hiring creators individually
Other tools to consider
SMS marketing platform purpose-built for Shopify brands
Email & SMS marketing built on unified customer data for ecommerce
Collect, manage, and display product reviews and UGC for ecommerce
AI marketing copilot for product descriptions and brand-voice copy at scale
AI-driven ecommerce personalization and product recommendations for Shopify brands
Easy, low-cost mass SMS marketing with automation and keywords