Refersion vs Tellos
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
First-party affiliate tracking and payouts for e-commerce brands — no cookies, no redirects
| Category | Email & SMS | Ad Creative |
|---|---|---|
| Platforms | Shopify WooCommerce DTC | Shopify DTC |
| Pricing | From ~$39/mo; free to start | Start free |
| Free trial | Yes | Yes |
| Affiliate program | Direct | — |
| ROI | Track every affiliate and creator sale accurately and pay them without spreadsheets. | Replaces traditional model and studio photoshoots with AI-generated, on-brand product imagery and video to cut production cost and turnaround time. |
Which should you choose?
DTC brands running affiliate and influencer programs who need reliable tracking and payouts.
Fashion and apparel ecommerce brands that need a steady stream of product photos and videos without booking shoots.
Refersion
Pros
- Accurate tracking without third-party cookies
- Handles payouts end to end
- Established, widely used by DTC brands
Cons
- Higher tiers get expensive as GMV grows
- Recruiting affiliates is still on you
- Interface is functional rather than modern
Tellos
Pros
- Eliminates the need for physical studios and models
- Generates both photo and video product content at scale
- Free entry point to try the studio
- Output aimed specifically at fashion accuracy (texture, fit)
Cons
- Built for fashion/apparel brands rather than general products
- Detailed pricing is not shown on the homepage
- AI-generated fashion imagery may still require review for accuracy
Other tools to consider
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AI-driven ecommerce personalization and product recommendations for Shopify brands
Easy, low-cost mass SMS marketing with automation and keywords