Refersion vs Submagic
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
First-party affiliate tracking and payouts for e-commerce brands — no cookies, no redirects
| Category | Email & SMS | Ad Creative |
|---|---|---|
| Platforms | Shopify WooCommerce DTC | DTC TikTok Shop |
| Pricing | From ~$39/mo; free to start | Free trial available |
| Free trial | Yes | Yes |
| Affiliate program | Direct | — |
| ROI | Track every affiliate and creator sale accurately and pay them without spreadsheets. | Cuts editing time so sellers can publish more product and UGC shorts every week with less effort. |
Which should you choose?
DTC brands running affiliate and influencer programs who need reliable tracking and payouts.
Sellers and creators producing high volumes of TikTok and social short-form video.
Refersion
Pros
- Accurate tracking without third-party cookies
- Handles payouts end to end
- Established, widely used by DTC brands
Cons
- Higher tiers get expensive as GMV grows
- Recruiting affiliates is still on you
- Interface is functional rather than modern
Submagic
Pros
- Fast, one-click editing for high-volume short-form output
- Multi-language captions and clip repurposing
- Built-in scheduling and publishing
Cons
- Entry price not shown on the homepage
- Focused on editing rather than full ad-strategy tooling
- Best suited to short-form vertical video
Other tools to consider
SMS marketing platform purpose-built for Shopify brands
Email & SMS marketing built on unified customer data for ecommerce
Collect, manage, and display product reviews and UGC for ecommerce
AI marketing copilot for product descriptions and brand-voice copy at scale
AI-driven ecommerce personalization and product recommendations for Shopify brands
Easy, low-cost mass SMS marketing with automation and keywords