Refersion vs StoreYa
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
First-party affiliate tracking and payouts for e-commerce brands — no cookies, no redirects
Automated Google, Meta and Microsoft advertising for online stores, optimized by machine learning
| Category | Email & SMS | Ad Creative |
|---|---|---|
| Platforms | Shopify WooCommerce DTC | Shopify WooCommerce DTC |
| Pricing | From ~$39/mo; free to start | — |
| Free trial | Yes | No |
| Affiliate program | Direct | — |
| ROI | Track every affiliate and creator sale accurately and pay them without spreadsheets. | Get Google Shopping and Meta campaigns running for a small store without hiring a media buyer. |
Which should you choose?
DTC brands running affiliate and influencer programs who need reliable tracking and payouts.
Small store owners who want paid traffic running without learning Google Ads.
Refersion
Pros
- Accurate tracking without third-party cookies
- Handles payouts end to end
- Established, widely used by DTC brands
Cons
- Higher tiers get expensive as GMV grows
- Recruiting affiliates is still on you
- Interface is functional rather than modern
StoreYa
Pros
- Top-3% Google Ads partner status
- Hands-off for small merchants
- Covers search, shopping and social
Cons
- Pricing isn't transparent upfront
- Less control than running ads yourself
- Results depend heavily on budget and product-market fit
Other tools to consider
SMS marketing platform purpose-built for Shopify brands
Email & SMS marketing built on unified customer data for ecommerce
Collect, manage, and display product reviews and UGC for ecommerce
AI marketing copilot for product descriptions and brand-voice copy at scale
AI-driven ecommerce personalization and product recommendations for Shopify brands
Easy, low-cost mass SMS marketing with automation and keywords