Refersion vs Steve AI
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
First-party affiliate tracking and payouts for e-commerce brands — no cookies, no redirects
| Category | Email & SMS | Ad Creative |
|---|---|---|
| Platforms | Shopify WooCommerce DTC | DTC TikTok Shop |
| Pricing | From ~$39/mo; free to start | Free plan available |
| Free trial | Yes | Yes |
| Affiliate program | Direct | — |
| ROI | Track every affiliate and creator sale accurately and pay them without spreadsheets. | Turns a written script or product idea into a finished animated or live-style ad video in minutes for social and YouTube. |
Which should you choose?
DTC brands running affiliate and influencer programs who need reliable tracking and payouts.
Marketers and creators who want one tool for animated, live-action, and AI-generated short videos from scripts.
Refersion
Pros
- Accurate tracking without third-party cookies
- Handles payouts end to end
- Established, widely used by DTC brands
Cons
- Higher tiers get expensive as GMV grows
- Recruiting affiliates is still on you
- Interface is functional rather than modern
Steve AI
Pros
- Supports animated, live-action, and generative styles
- Large user base (7M+) and patented tech
- Free tier to start
Cons
- Detailed pricing lives on a separate app page
- Animated output style not ideal for every brand
- Geared to general marketing, not seller-specific workflows
Other tools to consider
SMS marketing platform purpose-built for Shopify brands
Email & SMS marketing built on unified customer data for ecommerce
Collect, manage, and display product reviews and UGC for ecommerce
AI marketing copilot for product descriptions and brand-voice copy at scale
AI-driven ecommerce personalization and product recommendations for Shopify brands
Easy, low-cost mass SMS marketing with automation and keywords