Refersion vs Sellozo
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
First-party affiliate tracking and payouts for e-commerce brands — no cookies, no redirects
| Category | Email & SMS | Ad Creative |
|---|---|---|
| Platforms | Shopify WooCommerce DTC | Amazon |
| Pricing | From ~$39/mo; free to start | From $250/mo flat; 30-day free trial |
| Free trial | Yes | Yes |
| Affiliate program | Direct | — |
| ROI | Track every affiliate and creator sale accurately and pay them without spreadsheets. | Keep your PPC fee flat as ad spend grows instead of paying a percentage. |
Which should you choose?
DTC brands running affiliate and influencer programs who need reliable tracking and payouts.
Amazon brands spending enough on ads that percentage-of-spend agency fees hurt.
Refersion
Pros
- Accurate tracking without third-party cookies
- Handles payouts end to end
- Established, widely used by DTC brands
Cons
- Higher tiers get expensive as GMV grows
- Recruiting affiliates is still on you
- Interface is functional rather than modern
Sellozo
Pros
- Fee doesn't grow with ad spend
- Long free trial
- Human guidance included
Cons
- Amazon only
- Flat fee is high for very small ad budgets
- Less customizable than enterprise PPC suites
Other tools to consider
SMS marketing platform purpose-built for Shopify brands
Email & SMS marketing built on unified customer data for ecommerce
Collect, manage, and display product reviews and UGC for ecommerce
AI marketing copilot for product descriptions and brand-voice copy at scale
AI-driven ecommerce personalization and product recommendations for Shopify brands
Easy, low-cost mass SMS marketing with automation and keywords