Refersion vs Scalio
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
First-party affiliate tracking and payouts for e-commerce brands — no cookies, no redirects
| Category | Email & SMS | Ad Creative |
|---|---|---|
| Platforms | Shopify WooCommerce DTC | DTC |
| Pricing | From ~$39/mo; free to start | Free to start; paid from $19.99/mo |
| Free trial | Yes | Yes |
| Affiliate program | Direct | — |
| ROI | Track every affiliate and creator sale accurately and pay them without spreadsheets. | Spin up product photos, reels and ad creatives on brand from one app instead of hiring separate photo, video and design help. |
Which should you choose?
DTC brands running affiliate and influencer programs who need reliable tracking and payouts.
Small ecommerce and DTC brands that want a single app to produce social ads, reels and product photos on brand.
Refersion
Pros
- Accurate tracking without third-party cookies
- Handles payouts end to end
- Established, widely used by DTC brands
Cons
- Higher tiers get expensive as GMV grows
- Recruiting affiliates is still on you
- Interface is functional rather than modern
Scalio
Pros
- Free tier to preview tools before paying
- Covers static, video and product imagery in one app
- Affordable entry plan at $19.99/mo with add-on credits
Cons
- Focused on creative/social output, not listing copy or Amazon-specific workflows
- Video generation can consume credits quickly
Other tools to consider
SMS marketing platform purpose-built for Shopify brands
Email & SMS marketing built on unified customer data for ecommerce
Collect, manage, and display product reviews and UGC for ecommerce
AI marketing copilot for product descriptions and brand-voice copy at scale
AI-driven ecommerce personalization and product recommendations for Shopify brands
Easy, low-cost mass SMS marketing with automation and keywords