Refersion vs Runway
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
First-party affiliate tracking and payouts for e-commerce brands — no cookies, no redirects
| Category | Email & SMS | Ad Creative |
|---|---|---|
| Platforms | Shopify WooCommerce DTC | DTC Shopify TikTok Shop |
| Pricing | From ~$39/mo; free to start | — |
| Free trial | Yes | No |
| Affiliate program | Direct | — |
| ROI | Track every affiliate and creator sale accurately and pay them without spreadsheets. | Generate cinematic b-roll and product motion shots from prompts to give ads a high-production look without a film crew. |
Which should you choose?
DTC brands running affiliate and influencer programs who need reliable tracking and payouts.
Brands and creators wanting cinematic, AI-generated product motion and b-roll for premium-looking ads.
Refersion
Pros
- Accurate tracking without third-party cookies
- Handles payouts end to end
- Established, widely used by DTC brands
Cons
- Higher tiers get expensive as GMV grows
- Recruiting affiliates is still on you
- Interface is functional rather than modern
Runway
Pros
- Among the highest-fidelity generative video models
- Great for cinematic b-roll and motion shots
- Flexible creative control over style and characters
Cons
- No pricing shown on the homepage
- Increasingly research- and world-model-oriented, not ecommerce-specific
- Steeper learning curve than template-based makers
Other tools to consider
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AI-driven ecommerce personalization and product recommendations for Shopify brands
Easy, low-cost mass SMS marketing with automation and keywords