Postscript vs Retention.com
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
| Category | Email & SMS | Email & SMS |
|---|---|---|
| Platforms | Shopify DTC | Shopify DTC WooCommerce |
| Pricing | Free trial; usage-based, paid plans from $100/mo | — |
| Free trial | Yes | No |
| Affiliate program | Direct | — |
| ROI | Turns SMS into a measurable revenue channel, with top brands earning a strong multiple on every dollar of texting spend. | Convert anonymous traffic into identified email contacts to recover otherwise-lost abandoned-cart revenue. |
Which should you choose?
Shopify and Shopify Plus DTC brands that want SMS as a dedicated, high-converting revenue channel.
High-traffic ecommerce brands that want to grow their email list and recover revenue from anonymous, unidentified visitors.
Postscript
Pros
- Deeply integrated with Shopify and Shopify Plus data
- Strong compliance and deliverability for US texting
- Conversational selling features drive measurable replies and revenue
Cons
- Shopify-only, so not an option for WooCommerce or Amazon sellers
- Usage-based pricing plus message costs add up at scale
- SMS-focused, so you still need a separate email tool
Retention.com
Pros
- Turns anonymous traffic into addressable email contacts
- Directly targets abandoned-cart revenue recovery
- Designed to plug into existing email and retention flows
Cons
- Pricing not published on the site
- Most valuable for high-traffic stores
- Identity-resolution approach raises consent and privacy considerations
Other tools to consider
Email & SMS marketing built on unified customer data for ecommerce
Collect, manage, and display product reviews and UGC for ecommerce
AI marketing copilot for product descriptions and brand-voice copy at scale
AI-driven ecommerce personalization and product recommendations for Shopify brands
Easy, low-cost mass SMS marketing with automation and keywords
Influencer, affiliate and referral programs that turn customers and creators into a sales channel