PostPilot vs Sellozo
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
Programmatic direct mail for Shopify brands: triggered postcards, win-backs and AI-targeted prospecting
| Category | Email & SMS | Ad Creative |
|---|---|---|
| Platforms | Shopify DTC | Amazon |
| Pricing | Free plan (pay per postcard); Pro from $419/mo | From $250/mo flat; 30-day free trial |
| Free trial | Yes | Yes |
| Affiliate program | Direct | — |
| ROI | Reach lapsed customers in a mailbox that isn't drowning in promo emails. | Keep your PPC fee flat as ad spend grows instead of paying a percentage. |
Which should you choose?
DTC brands with good margins and repeat-purchase products looking for a retention channel email can't reach.
Amazon brands spending enough on ads that percentage-of-spend agency fees hurt.
PostPilot
Pros
- Free plan — pay only for what you mail
- Mail stands out when inboxes are saturated
- Prospecting beyond your own list
Cons
- Physical mail costs more per touch than email
- Pro plan starts at $419/month
- Slower feedback loop than digital channels
Sellozo
Pros
- Fee doesn't grow with ad spend
- Long free trial
- Human guidance included
Cons
- Amazon only
- Flat fee is high for very small ad budgets
- Less customizable than enterprise PPC suites
Other tools to consider
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AI-driven ecommerce personalization and product recommendations for Shopify brands
Easy, low-cost mass SMS marketing with automation and keywords