10 best Mailchimp alternatives (2026)
Looking for an alternative to Mailchimp? We compared the top email & sms tools for sellers — neutrally, with real pricing, supported platforms and honest pros & cons (no vendor bias). Here's how the best Mailchimp alternatives stack up.
Updated June 2026
Why consider Mailchimp alternatives?
Mailchimp is a solid email & sms tool (Free plan; paid from $13/mo), but it isn't the right fit for everyone. Common reasons sellers shop around:
Cons
- Less ecommerce-specialized than Klaviyo or Omnisend (weaker revenue flows)
- Pricing climbs steeply and counts unsubscribed contacts on some plans
- Lost some native Shopify depth after past integration disputes
Mailchimp alternatives compared
| Tool | Best for | Platforms | Pricing | Free trial | |
|---|---|---|---|---|---|
| Shopify and Shopify Plus DTC brands that want SMS as a dedicated, high-converting revenue channel. | Shopify, DTC | Free trial; usage-based, paid plans from $100/mo | Visit | ||
| DTC and Shopify/WooCommerce brands that treat email and SMS as a primary, data-driven retention channel. | Shopify, WooCommerce, DTC | Free up to 250 contacts; paid from $20/mo | Visit | ||
| DTC brands wanting one vendor for reviews, loyalty, SMS, and email rather than stitching separate apps together. | Shopify, WooCommerce, DTC | Free plan; paid from $79/mo | Visit | ||
| DTC brands and marketing teams managing copy across multiple channels who need strict brand-voice consistency at scale. | Shopify, Amazon, WooCommerce, DTC | 7-day free trial; paid from $39/mo | Visit | ||
| Shopify merchants wanting an affordable, easy first step into SMS marketing, especially Yotpo users. | Shopify, DTC | Free to install; usage-based pay-as-you-go | Visit | ||
| DTC and Shopify stores wanting a loyalty, points, and referral program to lift repeat purchases and CLV. | Shopify, WooCommerce, DTC | Free plan; paid from $49/mo | Visit | ||
| Mid-size DTC brands and multi-store operators wanting email, SMS, and reviews unified at a flat price. | Shopify, WooCommerce, DTC | Free trial; paid from $100/mo | Visit | ||
| Shopify DTC brands that want a managed, results-focused SMS program without building flows themselves. | Shopify, DTC | Free trial; managed plans (revenue-focused) typically from ~$299/mo | Visit |
Our top pick: Postscript — best for Shopify and Shopify Plus DTC brands that want SMS as a dedicated, high-converting revenue channel. Compare Mailchimp vs Postscript →
All Mailchimp alternatives, ranked
SMS marketing platform purpose-built for Shopify brands
Email & SMS marketing built on unified customer data for ecommerce
Collect, manage, and display product reviews and UGC for ecommerce
AI marketing copilot for product descriptions and brand-voice copy at scale
Shopify-first SMS marketing with flows and segmentation
Loyalty, rewards, and referral programs for ecommerce retention
Unified email, SMS, and reviews for ecommerce retention
Managed SMS marketing for Shopify with AI-optimized flows
Email, SMS, and popups to grow lists and recover carts
Email & SMS automation purpose-built for ecommerce stores
For reference: Mailchimp
All-in-one email marketing and automation for growing businesses
Mailchimp alternatives — FAQ
What is the best alternative to Mailchimp?
Postscript is our top email & sms alternative to Mailchimp. One of the best SMS platforms for Shopify, but it is SMS-only and Shopify-only, so pair it with an email tool and skip it if you are off Shopify.
Why look for Mailchimp alternatives?
Common reasons sellers switch from Mailchimp: Less ecommerce-specialized than Klaviyo or Omnisend (weaker revenue flows); Pricing climbs steeply and counts unsubscribed contacts on some plans. Mailchimp pricing: Free plan; paid from $13/mo.
Are there free alternatives to Mailchimp?
Yes — Postscript, Klaviyo, Yotpo, Jasper offer a free plan or free trial.
Mailchimp vs Postscript — which is better?
Both are strong email & sms tools. Mailchimp is best for Small businesses and DTC sellers wanting a broad, approachable all-in-one marketing suite. Postscript is best for Shopify and Shopify Plus DTC brands that want SMS as a dedicated, high-converting revenue channel. See the full side-by-side comparison.