Optiply vs Trunk
A side-by-side comparison for e-commerce sellers — platforms, pricing, free trials and ROI.
Real-time inventory and bundle sync between Shopify, Etsy, Amazon, eBay, Faire, Square and WooCommerce
| Category | Inventory & Ops | Inventory & Ops |
|---|---|---|
| Platforms | Shopify WooCommerce DTC | Shopify Amazon WooCommerce DTC |
| Pricing | — | From $35/mo; 14-day free trial |
| Free trial | No | Yes |
| Affiliate program | — | Rewardful |
| ROI | Automates replenishment with 40+ forecasting models to raise product availability while reducing excess stock, reportedly cutting inventory by around a third for some users. | Sell the same stock on Etsy, Shopify and Amazon without overselling. |
Which should you choose?
Ecommerce, retail and wholesale purchasing teams that want to automate replenishment and supplier ordering rather than manage min/max rules by hand.
Small multichannel sellers (especially Etsy + Shopify) who just need stock to match everywhere.
Optiply
Pros
- Automates replenishment end-to-end, reducing manual purchasing time
- Explains each purchasing decision in plain language for transparency
- Connects to ecommerce platforms, ERP, WMS and supplier data sources
Cons
- No public pricing; requires booking a demo
- Primary marketing site is in Dutch (English version available)
- Purchasing automation may need data setup and onboarding to trust fully
Trunk
Pros
- Very simple to set up
- 14-day trial without a card
- Fair pricing for small sellers
Cons
- Sync only — no forecasting or purchasing
- Costs climb with order volume
- No listing management
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